Storm launch into new era

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TheDaBoss
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Storm launch into new era

Post by TheDaBoss » Thu 18 Oct, 2018 11:37 am

Melbourne Storm have today unveiled a new logo ahead of the 2019 season.

Created in collaboration with brand agency WiteKite, the Club is proud to unveil the new logo, which is a natural evolution of the 20-year brandmark of this season.

The progression of the brand will see Storm continue to take an exciting and innovative leap into the future.

The purple trademark remains as an unwavering reminder of what the Storm army and their city are proud to stand behind. The only NRL team to wear the colour - purple has become a symbol of unity and passion for Storm fans and Melburnians over the last 20 years.

Purple will be accompanied by Navy and Grey - a respectful nod to the past whilst embracing a bold, fresh approach to the future. While the iconic Storm Man holding the lightning bolt remain critical elements to the identity of the Club.

The new logo will feature on the Club's 2019 apparel, at Storm's AAMI Park headquarters, while membership packs will also feature the fresh look.

Melbourne Storm CEO Dave Donaghy highlighted the importance of continuing to acknowledge the Club's history while using it as a platform to drive future success.

"Always synonymous with Melbourne Storm will be purple, Storm man and the lightning bolt and that was in the forefront of our mind when determining the brandmark for 2019, following our 20-year celebration.

"The Storm mindset is simple, to be the most professional and respected sporting organisation in Australia by constantly striving to lead the way, both on and off the field. The new logo and brand will be a symbol for the entire Club to stand behind as we step collectively into the future."

The energetic, electric and fresh look will see Melbourne Storm enter 2019 and beyond with a focus on staying ahead of its competition as it continues to strive for sustained success.
:sign: + :deadhorse: = Ivan in a nutshell


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innsaneink
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Post by innsaneink » Thu 18 Oct, 2018 12:54 pm

So where is it huh?

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steve-o
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Post by steve-o » Thu 18 Oct, 2018 12:57 pm

I read that whole article expecting to see the logo at the bottom 😞
Year of last finals appearance:
2018 - Roosters, Storm, Rabbitohs, Sharks, Panthers, Broncos, Dragons, Warriors
2017 - Eels, Sea Eagles, Cowboys
2016 - Raiders, Bulldogs, Titans
2013 - Knights
2011 - Tigers

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Cultured Bogan
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Post by Cultured Bogan » Thu 18 Oct, 2018 1:01 pm

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Madge's Maulers.

Cuando llegue el día, y estoy parado a las puertas del cielo, será Dios pidiendo mi perdón...

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steve-o
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Post by steve-o » Thu 18 Oct, 2018 1:03 pm

That’s a bit plain jane, especially seeing as their 20 year logo looked quite sharp
Year of last finals appearance:
2018 - Roosters, Storm, Rabbitohs, Sharks, Panthers, Broncos, Dragons, Warriors
2017 - Eels, Sea Eagles, Cowboys
2016 - Raiders, Bulldogs, Titans
2013 - Knights
2011 - Tigers


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innsaneink
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Post by innsaneink » Thu 18 Oct, 2018 2:39 pm

steve-o wrote:
Thu 18 Oct, 2018 1:03 pm
That’s a bit plain jane, especially seeing as their 20 year logo looked quite sharp
I reckon... To think someone was probably paid a lot to come up with that

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Post by AnnandaleTiger » Thu 18 Oct, 2018 2:49 pm

Plain yes, but will work on all sizes and formats really well.
I do miss the cloud though.

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Post by cktiger » Thu 18 Oct, 2018 3:31 pm

steve-o wrote:
Thu 18 Oct, 2018 1:03 pm
That’s a bit plain jane, especially seeing as their 20 year logo looked quite sharp
storm.jpg
storm.jpg (16 KiB) Viewed 360 times

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Geo.
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Post by Geo. » Thu 18 Oct, 2018 3:34 pm

Ooooooh exciting....
Wests Tigers don't need a Coach.. The playing group has taken over..
happy tiger wrote:
Thu 25 Oct, 2018 12:17 am

OK I was wrong

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jirskyr
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Post by jirskyr » Thu 18 Oct, 2018 3:43 pm

How energetic, electric, fresh and synonyms it is!

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kafta
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Post by kafta » Thu 18 Oct, 2018 3:48 pm

They should of had a roman greko wrestler holding a large chicken wing above his head.

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Post by westTAHger » Thu 18 Oct, 2018 4:15 pm

Shame they can't launch in to oblivion.
Purple reign is over.
Cameron Smith whilst, a good player, in 2019, has ageing legs, and experience, but sometimes this is not enough to keep up with youthful enthusiasm and speed.

if NRL cut out the wrestling and slowing down of ruck area, Storm will merely be wind.
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Post by Fade To Black » Thu 18 Oct, 2018 11:47 pm

kafta wrote:
Thu 18 Oct, 2018 3:48 pm
They should of had a roman greko wrestler holding a large chicken wing above his head.
Nice!

Or a bloke in a bridesmaids dress standing on a fishing boat.

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Post by Demps » Fri 19 Oct, 2018 10:51 am

I am not impressed
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TheDaBoss
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Post by TheDaBoss » Fri 19 Oct, 2018 11:30 am

It's great to see that are doing something different from usual :brick:
:sign: + :deadhorse: = Ivan in a nutshell

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mike
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Post by mike » Fri 19 Oct, 2018 11:55 am

Prettty boring, just like the NRL club. A perfect encapsulation.
Western Suburbs supporter since 1960 | Balmain junior since 1967 | Wests Tigers supporter since 1999

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Post by TheDaBoss » Fri 19 Oct, 2018 12:33 pm

mike wrote:
Fri 19 Oct, 2018 11:55 am
Prettty boring, just like the NRL club. A perfect encapsulation.
they are boring, but they still manage to make finals 2 years in a row -_- :deadhorse:
:sign: + :deadhorse: = Ivan in a nutshell

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