There's always been flashy athletes though, different ways to today's...
Mohammad Ali, Prince Naseem....
Shannon Sharpe in the NFL.
OJ Simpson...
The Ric Flair swagga.
Being the cover of the wheaties box.
Now it's just intensified because of social media.
Now we get the Connor McGregors and even Dwayne the Rock Johnsons.
Being an athlete isn't just that any more.
It's about being THE BRAND too.
Bigger the star, the bigger the brand, bigger the opportunities ( and $$$$ of course )
Call it whatever you want.... It's not humble, it's cocky, whatever.... it brings some identity to the person, could be all show - could be all legit.
Luai has carved out this little image for himself. Anime super hero, etc etc. There's a reason why there's so many young kids wearing Panthers jerseys these days and the "characters" of the game add a level of excitement to it all.