Bit of background on Michelle Nielsen from Linkedin ...
Since 2001, I have worked with all entities across the Wests Tigers Family. I bring extensive experience in football club administration, club governance, organisational and people management. My career has been defined by integrity, resilience, and respectful leadership; delivering successful outcomes for members, stakeholders, and the wider community.
A defining chapter in my career came when Balmain Leagues Club and Balmain Tigers Rugby League Football Club entered crisis. I stepped into the role of Company Secretary/CEO at both organisations under unprecedented circumstances, and was responsible for fostering relationships among all stakeholders and safeguarding governance continuity. I was appointed by the leagues club Administrator to act on his behalf and deliver a viable and sustainable business model that enabled amalgamation with Western Suburbs Leagues Club Ltd, where I now serve as Chief Commercial Officer.
My work in football extends to NRL level, having worked directly with Wests Tigers on fan engagement and a number of high profile commercial projects. I was seconded to the Sydney Roosters to design and deliver their inaugural Hall of Fame Inductions and public memorial service for the late Arthur Beetson. I have been instrumental with delivering landmark events that have celebrated rugby league heritage, setting a benchmark for excellence. I also united the group's football stakeholders for the 2008 Centenary of Rugby League, and delivered the re-enactment of one of the first games of Rugby League - 100 years to the day at Birchgrove Oval (spiritual birthplace of the game). As a result, the Wests Tigers Centenary Program was praised by the then NSWRL CEO Geoff Carr as the best of all NRL club Centenary celebrations. I am deeply committed to grassroots rugby league, serving Junior Rugby League and district clubs through change.
In addition to football administration, I have built an excellent track record as a Registered Club Manager and Licensee, delivering stability, compliance, and operational excellence across venues. This record reflects strong knowledge of club operations and regulatory frameworks, combined with a leadership style that is respected and respectful, balancing the needs of members, boards, creditors, sponsors, and government stakeholders with integrity.
Over 25 years in the industry, I have built a reputation as a leader who engages, unites and delivers.