I see your point Bismark, but for too long the nrl has basically just accepted what the free to air television networks have told them their product is worth, even accepting channel 9 telling them for decades now that their product doesnt even deserve live coverage on sunday afternoons!
Its a bit like selling your car and letting the prospective buyer tell you what the car is worth. Ofcourse you wont get the price you need or want when you do that.
In my opinion the new independent commision needs to push hard, the new deal will and should be far in excess of the current one but they absolutely MUST demand live coverage of ALL games no matter what. I also think its a far better idea to spread the rights over multiple free to air networks, possibly sell the representative games and finals rights seperately from the nrl regular season aswell.