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Beau’s loss is a massive blow to the Tigers brand. I work for a media buying agency and I reckon conservatively that Beau gives the Tiges $500K in like media value, PR coverage and positive contribution to the Tigers brand equity every year . When you add up his exposure (in minutes alone) he gets on the solid rating Footy show, his mentions in print and radio, his popularity on social media (such as combined YouTube hits) and importantly his popularity with a broad range of football consumers from kids to mums to die-hard fans. He’s even created his own Doggies “meme” which is known by thousands of fans. Love him or hate him he’s a fantastic brand asset in some respects more valuable off the field than on…. On top of that you can’t put a price on Beau’s passion and commitment for the Tiges.
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He along with other players arethe reason, my point was making the finals is more important then beaus face on tv. The dead weight needs to be cut, he is part of that. He is an average player along with heigno along with ayshford.
People who were happy with any of those 3 form the last few years have low expectations and are happy with the average/mediocrity that has been served up all to often.
When nofuloma Simona and the like get the shots they deserve you will be wondering what the fuss was about
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Yep, missing the finals will cost us much more than $500K. I don’t think you can lay the blame at Beau’s feet for that one, he was one of our more consistent players all year. We’re all really disappointed about how the team didn’t deliver this year, but the point was more about the value of players (in this case Beau) beyond the 80 they turn in each week. I agree that we need a seriously hard look at both coaching and players but the cost long term cost is equally important to the short term gain. How management decided to keep Lote over Beau is beyond me for so many reasons it’s not funny…
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@smoking gun:
How much does not making finals football cost the club? More then 500k mate.
Beau is an average footballer who’s media profile has saved his ass from the chopping block for long enough.
Stupidest comment I have read in months. Thats really saying something as you have some serious competition. Well done
