Look, I couldn’t care less about the other entertainment. I just want to watch some footy. But, if the big bash has taught us anything, it’s that it matters to plenty of women and kids. Anything that gets return punters or entices new ones is a bonus.
I’m with you there. I couldn’t care less about any of these themes, and probably won’t see anything to do with them in any case as i’ll be watching the juniors not standing in a courtyard listening to bongo drums.
But these activities aren’t aimed at someone like me, so i get it. It’s important for people who aren’t as rusted on footy fans.
But I doubt it would have any impact on attendances whatsoever. Are the indian community going to come out to support multiculturalism round because they’re selling curry in the forecourt? Nope. Maybe a few friends of members here and there, and the customer experience of those who would have come anyway might be improved (women and children mostly) but you’re not simply going to buy a ticket to the footy because of some theme.
The best we can hope for is increased media exposure for the rounds which aren’t nrl themed rounds, although most of them are the NRL gimmick rounds. IMO the NRL themes are all very shallow in implementation. All talk and excitement for one week about that ‘key demographic’ only to then go back to normal and completely forget about it the week after. A single indigenous round does nothing to engage the aboriginal communities across regional Australia. A single women’s round with pink jerseys does nothing to stop league players acting like complete morons to women etc. Token acknowledgement at its finest, but no underlying strategies to actually make a long term difference.