Wests Tigers marketing/media/social media



  • Regardless of weather our club can turn around the on field performances this year I think the staff we have in the back of house can be really proud of the job they are doing. The videos that get posted on the club website give us fans real access and the Q&A’s that Pascoe and Cleary do offer us participation. I follow the club on all the social media platforms and in the last two years the club has improved their content enormously. It’s great for the fans and it’s great for our sponsors.

    Also the amount of community projects the club is now involved in cannot be ignored; hardly a day passes when we don’t see photos of a few players attending schools, hospitals, community day, etc.

    Unfortunately all this hasn’t resulted in increased membership numbers in 2018 and we are behind where we were this time last year. I actually find this surprising because there has been such a positive feeling about the club since Cleary arrived. While we had massive membership growth in 2017 I think leading into 2018 Manly may be the only Sydney club with fewer members. I’m sure this will become a major focus when the club is planning for 2019.

    The club is on the right track in so many ways.
    PS - for those that haven’t seen it yet, the club has posted videos of Pascoe and Go’s speeches from the season launch last week. Both speeches are worth listening to.



  • On one hand I give them credit for engaging the supporters. It’s probably the most active the club has ever been in that regard. But they are taking it a bit too far. The “on the bus” phrase was smart marketing to run with last year, but it’s way past it’s use by date. It was a relevant phrase last year, as there was so much uncertainty around who was still going to be here this year, so a phrase like that that signifies unity made sense. The circumstances this year are very different. We don’t have the same question marks this year, the club is united. The on the bus phrase achieved its purpose. It doesn’t need to be rammed down our throats anymore.



  • WT have moved ahead in leaps and bounds in most areas and have no problem with the “on the bus” promotion. It must be remembered that such phrases are targeted at the the casual supporter and prospective new ones, those who will not be saturated with the phrase as they are not closely following the club.

    They already have you and me, it is others that they are seeking.



  • On the bus has worked great.
    I thought our membership would have grown this year though, I suppose a few wins would bring in some more.


  • ForumSupporter

    They have released a song to celebrate…



  • The marketing/media department have done a great job over the last few years. There’s so much potential for this club, the only thing holding it back is on field performance.



  • So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!



  • @:

    So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!

    Mate how many games is that include? Or is it the season?



  • @:

    On one hand I give them credit for engaging the supporters. It’s probably the most active the club has ever been in that regard. But they are taking it a bit too far. The “on the bus” phrase was smart marketing to run with last year, but it’s way past it’s use by date. It was a relevant phrase last year, as there was so much uncertainty around who was still going to be here this year, so a phrase like that that signifies unity made sense. The circumstances this year are very different. We don’t have the same question marks this year, the club is united. The on the bus phrase achieved its purpose. It doesn’t need to be rammed down our throats anymore.

    Your not wrong there, it’s time they boned the bus



  • @:

    @:

    So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!

    Mate how many games is that include? Or is it the season?

    4 home and 3 or 4 away games at anz



  • @:

    @:

    @:

    So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!

    Mate how many games is that include? Or is it the season?

    4 home and 3 or 4 away games at anz

    Nice can’t find it on the website. I might need to have a closer look



  • @:

    @:

    So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!

    Mate how many games is that include? Or is it the season?



  • @:

    @:

    @:

    So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!

    Mate how many games is that include? Or is it the season?

    4 home and 3 or 4 away games at anz

    I couldn’t find anything regarding this on the website. Premium seating is around $170 for anz and it’s only home games.

    Could you link it please if possible ?


  • ForumSupporter

    @:

    @:

    @:

    @:

    So my membership gets me free admission to anz, free public transport on game day, access to the WT bar, undercover seating, and a discount on the food and drink. I get a discount on merchandise and a $30 voucher.I paid $85 and it’s an absolute bargain.

    Even the overpriced burger was better this year!

    Mate how many games is that include? Or is it the season?

    4 home and 3 or 4 away games at anz

    I couldn’t find anything regarding this on the website. Premium seating is around $170 for anz and it’s only home games.

    Could you link it please if possible ?

    General admission ANZ package now $74

    http://weststigersmembership.com.au/2017-packages/?type=ticketed



  • they just put up a video on fb of nofoaluma leading the team song and most of the boys in the top 30 there i think.

    loving the energy


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