The stars from TEN mingled last night with Network Execs, media and sponsors at the final stop on the 2011 programming road tour at the Royal Exhibition Buildings in Melbourne.
A three level neon-lit scaffolding stage dominated a huge auditorium of couches and coffee tables, but gave a sense of detachment to the formalities.
Charlie Pickering was host for the proceedings, working hard to entertain a vast space with a distant crowd. He introduced both CEO Grant Blackley and Programming Chief David Mott as they spruiked the network’s wares for 2011, most of which had been revealed earlier this week.
Amongst some of the additional details that were revealed:
- A new NRL show for ONE HD.
- A new AFL show for ONE HD.
- George Donikian to join Helen Kapalos for Melbourne’s TEN News at Five with Mal Walden to read 6:30pm local news.
- 6pm news-based bulletin will have 6 – 7 stories per night. Host yet to be announced.
- 3 Oprah Winfrey Aussie-made specials to air within hours of their broadcast in the US.
- New prison drama Inside Out will have multiple episodes and a major twist. To be produced by Freehand Australia.
- The Renovators will air on multiple nights across 13 weeks. 18 renovators will make-over 6 homes.
There was also footage shown from the Swedish version of Class Of, which looks like a sensitive and serious endeavour to better the lot of poorly educated students. The clip had a tone of To Sir With Love meets Choir of Hard Knocks. The Swedish series was nominated for a prestigious Rose D’or Award.
Other titles on TEN’s list, not previously announced, included LoneStar and The Circle. New episodes of Rush which won’t all make it to air this year will screen next year.
On Eleven, David Mott promised that “unlike other networks, shows which air on Eleven will stay on Eleven.” 80% of its primetime content will be first-run.
The success of MasterChef Australia has reinforced TEN’s belief that positive, aspirational viewing is working best. It is also underlining the network’s shift to warm, family viewing while Eleven will cater for younger viewers.
CEO Grant Blackley talked up the three-pronged approach to the network’s offerings and the additional News programmes. He made one speech slip, saying TEN News was “the only one hour commercial free bulletin” on offer, neglecting to say “the only one hour commercial free to air bulletin.”
Following the presentation a large group of dancers (all flown down from Sydney) gave the audience a taste of Don’t Stop Believing, with a dynamic performance of a pop-rock medley. Despite miming, they put on a sexy, entertaining show.
That’s great news. I cant wait.
the nine footy show has been in freefall for years, its a joke that it is even associated with rugby league.
how they win logies is a mystery to me especially since it rates so poorly.
I agree with the first bit GT
You assume that the logies has any cred at all. It’s a rigged industry Booz up??