WESTS TIGERS – Leichhardt Oval, Campbelltown Sports Stadium, ANZ Stadium
Expenditure: Operational costs: $65,000 (Ground rental, hiring of the big screen, ushers, security, police, cleaning and waste removal).
Ticket sales: $200,000 for a sell-out crowd at Leichhardt Oval. There is a budgeted difference in average ticket price between Leichhardt and Campbelltown, with about a $4-a-head higher return at Leichhardt. Undercover seats at the Leichhardt ground are scarce, therefore the higher premium charge.
Corporate: $55,000 (capacity of 550 at approximately $100 a head)
Merchandise: Roughly worth $1.20 to $1.50 a head ($35,000 in round five)
Signage: Only one stand for signage opportunity not in television range.
Average crowd: 14,279 for the past three seasons (five of the past 13games against Sydney teams).
CAMPBELLTOWN SPORTS STADIUM
Expenditure: Operational costs: $70,000 (ground rental, hiring of the big screen, ushers, security, police, cleaning and waste removal).
Ticket sales: $170,000 for a sell-out crowd at Campelltown.
Merchandise: Roughly worth $1.20 to $1.50 per head ($16,000 in round six for a crowd of just more than 6000)
Corporate: $47,000 (capacity of 470 at appx $100 a head)
Signage: Greatest opportunity for signage sales of all three venues because the club has 100 per cent inventory. However, appeal is lower because games are rarely on free-to-air television.
Average crowd: 13,256 for the past three years. (Six of the past 13games against Sydney teams)
Expenditure – Operational costs: $10,000-$15,000
ANZ Stadium: In excess of $125,000 average guarantee.
Ticket sales: $0 (ANZ Stadium receive the money from ticket sales. There is a profit-share agreement in place for when all operational costs, including gate receipts, are met. This is an incentive for the club and venue to maximise crowds and receive an equal split.)
Merchandise: Budget for $1.50 a person, with average crowd attendances budgeted for 22,000 a game. On Easter Monday, as the away team, the club sold $16,000 worth of merchandise outside the stadium. The club was not entitled to merchandise rights at the ANZ Stadium and had to sell outside the ground).
Corporate: Estimated $70,000 (maximum capacity in excess of 1000)
Signage: Shared inventory for big screen and signage.
Average crowd: This is the first year of a new deal at ANZ Stadium. The Tigers averaged 18,018 at Allianz Stadium (one game at the SCG) during the past three years. Ten of the 12 games were against Sydney teams, the other two were against the Broncos. Their only home game at ANZ Stadium this year attracted 20,061.
Wests Tigers: The Tigers played some games at ANZ Stadium between 2005 and 2008, but in 2009 the club’s former administration signed a deal with Allianz Stadium to play four games a year at the venue. The club decided against extending its stay in the city despite being offered $100,000 a game to play at Allianz Stadium.
They are now in the first year of a 10-year deal with ANZ Stadium worth close to $500,000 for four games with the potential to play up to six games a year. The club put up an online poll before moving to ANZ Stadium, with 51per cent of fans voting in favour of the Olympic Park venue compared with 49 per cent at Allianz. However, the club believes it has more of a connection with the west rather than the city, plus it provides an opportunity to offer cheaper entry-level memberships worth $50 for eight games at ANZ Stadium (four home games and four away games with reciprocal membership rights). They now work in partnership with ANZ Stadium to promote the game, whereas at Leichhardt and Campbelltown they are the sole promoters.
‘‘The more games played at ANZ Stadium, the more leverage the game and the venue has with state and federal government to consistently upgrade and develop not only the facility but the precinct to provide customers an improved match-day experience,’’ Tigers chief executive Grant Mayer said. While some details of the finances of each club are private and confidential, Mayer believes sharing this information is beneficial for the game to drive greater commercial benefits for each club.
‘‘If the clubs pooled resources and negotiated as one, then our buying power is magnified exponentially and that increases the commercial return for the clubs,’’ Mayer said.
Its a false comparison and pretty much reinforces the case to play at Leichhardt and Campbelltown.
The $125,000 “average guarantee” (I believe it is closer to $100K now) is based on playing smaller crowds (that ANZ would LOSE money on) at Leichhardt and Campbelltown. What do you think would happen to that “average guarantee” if you said to ANZ (Stadiums NSW), “yeah but we also want to play another 6 games at your place, but you will lose money on each of them”? The guarentee would go down, naturally. Its business.
Seriously dont see why its an issue. The current situation works well for all parties and we wouldnt win a single extra game if we played all of our games out of ANZ.