I’m confused. You say « we love the Wests part of our name » Does that mean you don’t care for the Tigers part of our name? How can you be a committed fan of our team, the Wests Tigers? And you say Balmain is part of the problem; do you also mean Wests are part of the problem ? Or just Balmain...
What could be a fun activity for Tigers fans over the festive season & beyond is a consumer boycott of all HBG owned and controlled properties. Boycotts actually work.
Mentioning that the Tiger is a strong brand is not a Balmain trope. It’s an opinion backed up by fanbase data. The Wests Tigers large fanbase are its strength. It’s obvious from their behaviour that the HB Group are not qualified to run a NRL franchise. Smart investors let the experts run the...
Branding is never Trivial. It’s the most’critical communication tool. Marketing is why you choose the car you drive , the céréal you eat and the team you stick with.
The Joint Venture is a
Case study in what not to do.
Successivé Managements have demonstrated galactic stupidity for two...