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Branding is never Trivial. It’s the most’critical communication tool. Marketing is why you choose the car you drive , the céréal you eat and the team you stick with. The Joint Venture is a Case study in what not to do. Successivé Managements have demonstrated galactic stupidity for two...

I’m a septuagénaire with a diagnosed borderline personnalité disorder. I love the WestsTigers. It is a strong brand for any kind of sporting club (except maybe a hunting club) Not even the boneheads at the NRL would let the Tiger, an apex predator, disappear from the NRL. The colours of the most...

Galvin walking was a godsend.

We haven’t had 2 strike centres since Whataweira & Elford in 2005. It’s been easy for teams to make our attack look permanently clunky. I’m feeling good about next year.

It’s Nice to have Dr Mengele on board for some expert advice

It’s the same arm!! Does this so-called Centre of Excellence employ witch doctors? He should not be forced to play injured. His confidence is shot. We need fit strike centres.

Kick early and often in the first half to disrupt them

Can’t help you there if you have to ask that question.

I was being amusing. I am, after all, the funniest person I’ve ever met. The only branding I support is Wests Tigers. The reggies Magpies should be branded Wests Tigers for consistency, given they are formed from Balmain, Wests and several other pathways programs.

All this hoo ha about a hand gesture. It’s hardly a complex issue. Real issues are ignored by journos such as the systemic corruption of the salary cap & 3rd party payments that favour top performing teams. The NRL loves this fluffy non event because the lazy journos can be counted on to run...

Hundreds of Dogs supporters were banned for brawling with Opposition supporters. Bulldogs deserve several fingers where the sun don’t shine.

When a sizeable number of Dogs fans were banned for brawling a few years back they changed codes and started going to Wanderers games and carrying on the same way. Putrid is right.

I know which one is an apex predator and which one is an annoying swooping bin chicken

That’s Aussie Rules Branding. Apples and Oranges can’t compare because Victorian cultural component is significant to brand. Not so the NSW bin chickens.

Dumbest game plan ever. 25 straight minutes of predictable one out runnng. That’s on the coach

Sounds like bullying to me.

A beautiful dream, but Benji doesn’t have it in him.

It was merely an observation about the relative marketing value of the two icons. Wests means little more than a point on the compass that also includes Parramatta, Penrith & Canterbury.

Agrée , except the Keyword is Tigers, an apex predator, not a black and white bin chicken. Marketing 101.