@Leroy The Tigers Fan said:
As a local Bathurst resident, the TV broadcast was 5 minutes behind the radio broadcast, what would have happened if you had your money on the TV telecast and it came down to the wire?.
It turned out to be a lot more then 5 minutes:
THE Bathurst 1000 became the race that delayed a nation after Channel 7 put the advertising dollar before its audience.
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Channel 7's "live" coverage of the Bathurst 1000 was so significantly delayed that despite the race finishing at 4.53pm, they were still "racing" on television until 5.20pm.
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Angry motor racing fans bombarded social media sites to blast Seven's coverage.
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The network's coverage of Bathurst started out live, but the broadcaster paused and restarted the action to suit its ad breaks.
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Normally advertising is slotted in during lulls of the action to prevent delays, but this year Seven struggled to find space.
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While Seven blamed the lack of safety cars, fans on Twitter pointed the finger back at the network for over-committing itself with advertisers.
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For hours, hundreds of fans lamented the large number of ad breaks, with fans even dubbing it "2010 Ads 1000".
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Many called for the V8 Supercars to consider selling the broadcast rights to another station which would put the race before its commitment to advertisers.
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"Any chance you can sell the TV rights to someone else? Ch7 is pathetic," BigAlRoss tweeted on the V8 Supercars page.
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A spokesman for Seven said the delay was necessary to avoid missing any race action.
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The race was obviously more action-packed then the network expected.
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The spokesman said the fact the safety car was not needed very much was one of the factors to blame for the delay. When safety cars are used on the track, slowing down the racing, it offers the opportunity for the network to switch to showing ads.
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"The closeness of the race, the reduced number of safety cars in today's race, advertising commitments and our desire that viewers not miss a single moment of the race led us to time-shift our coverage," the spokesman told The Daily Telegraph.
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"Our objective was viewers not miss a moment of action."
I liked the days when ch 10 showed all the motorsport!!
