ISnack 2.0 ....Marketing gone Wrong

[Aladinsane]

Here's another Hilter sendup , this this on the changing of the great Aussie Icon name to appeal to the XBox generation :brick:

http://www.youtube.com/watch?v=V7aM-VH9eS0&feature=topvideos

 

[Aladinsane]

Sorry, editing time again…....but I forgot the ???? after Wrong in the Subject heading.
Personally , I hate the name, but I'm thinking it such a crappy name, it's great marketing, because it has the world talking about the new product,via it's so called"crappy" name that this must be a good thing.

 

[alex]

Any publicity is good publicity, right?

I heard a suggestion on Nova. Vegelite. Still has the vegemite name (ish) but also describes the low fat quality of it.

 

[Juro]

As soon as I heard the name, the first thing I thought was "publicity stunt". Anyway, I'm not exactly their target market. Call me unAustralian but I can't stand vegemite - not the look, not the smell, not the taste. I wouldn't have been buying the new product, no matter what they called it!

 

[anderson_silva]

lol they trademarked the 1snack 2.0 name 6 weeks before the competiton ended lol, classic

 

[alien]

I agree with Adolf. It's a terrible name, but I'm sure not all marketers are bad..

 

[stryker]

As soon as I heard the name, the first thing I thought was "publicity stunt". Anyway, I'm not exactly their target market. Call me unAustralian but I can't stand vegemite - not the look, not the smell, not the taste. I wouldn't have been buying the new product, no matter what they called it!

I'm with you…its a feral food product :neutral_face:

 

[Aladinsane]

**The new name is VEGEMITE CHEESYBITE.**

Over the weekend, Quantum Market Research conducted an online and telephone poll, to which more than 30,000 people voted.

The aggregated results showed that VEGEMITE CHEESYBITE was the most popular, with 36 percent of the vote, followed by VEGEMITE SMOOTH at 23 percent.

We have been overwhelmed by the response from the public; it clearly demonstrated your passion for this brand.

**The VEGEMITE CHEESYBITE jars will begin to replace iSnack 2.0 on shelves in the coming months**. In the meantime, keep enjoying the deliciously different Vegemite on anything, anytime.

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The new Product awareness for this stuff, is amazing….if only the Wests Tigers , call themselves the Outback Dingoes ,when the first came back into the NRL , then nobody would have complain about the Wests Tigers name :wink:
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This guy got it right............. http://www.youtube.com/watch?v=2OioZP6Pg5U" onclick="window.open(this.href);return false;
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VEGEMITE, ISNACK 2.0 and VEGEMITE CHEESYBITE are trademarks of Kraft Foods