dazza65
Well-known member
Unfortunately "negativity" rates.
I have seen actual data from media companies that show any headline, written, TV or radio that leads with a negative or sensationalist hook ( eg SHOCK, SAD, OUTRAGE, etc etc) constantly outperforms (clicks, ratings whatever) positive news stories by more than double.
It isn't just sports it's news in general unfortunately.
Hence the steady decline in quality of journalism (old style newspaper reporters, investigative reporting, 60 minutes etc) and the dramatic increase in shite "reality" shows - its all about drama/backstabbing/double crossing/bullying etc- double the clicks and ratings.
In discussions with experienced media/marketing/advertising people they acknowledge this as truth and new age reality and social media definitely has played a major role in it - breeding this type of mentality and the anonymous troll activity.
People aways say reality tv is dominant due to its cheapness to make but in reality TV production is still driven by ratings so if those shows weren't rating they wouldn't be made.
No answers other than to turn off the crap both online and tv/radio and hope enough others do the same but at this point I think the genie is out of the bottle and won't be put back in....
I have seen actual data from media companies that show any headline, written, TV or radio that leads with a negative or sensationalist hook ( eg SHOCK, SAD, OUTRAGE, etc etc) constantly outperforms (clicks, ratings whatever) positive news stories by more than double.
It isn't just sports it's news in general unfortunately.
Hence the steady decline in quality of journalism (old style newspaper reporters, investigative reporting, 60 minutes etc) and the dramatic increase in shite "reality" shows - its all about drama/backstabbing/double crossing/bullying etc- double the clicks and ratings.
In discussions with experienced media/marketing/advertising people they acknowledge this as truth and new age reality and social media definitely has played a major role in it - breeding this type of mentality and the anonymous troll activity.
People aways say reality tv is dominant due to its cheapness to make but in reality TV production is still driven by ratings so if those shows weren't rating they wouldn't be made.
No answers other than to turn off the crap both online and tv/radio and hope enough others do the same but at this point I think the genie is out of the bottle and won't be put back in....