mike
Well-known member
@jirskyr said in [The proposed News Meida Laws](/post/1304641) said:@mike said in [The proposed News Meida Laws](/post/1304631) said:If the news media posts a comment on a particular platform there is no way they should receive any benefit for doing so, other than the exposure they receive. The reverse, news media writing stories about Facebook or Google, certainly would not be true. News media is a protected species. It is entirely media companies’ choice to post on a platform or not, no one is making them post. Think about this for a moment. If I post something of Facebook, say a poem or short story, should I receive a share of any revenue generated? No, it’s my choice to post.
I hear what you are saying, but if you look at something like Television - you could use your same argument to say that TV channels should not have to pay for content that they show, because they are only acting as a dissemination platform. Or that a magazine could co-opt a selection of short stories taken from the internet and not pay the copyright holders.
I think there are arguments to be had in all directions and there's probably a grey area between where private users and businesses meet.
And it gets more complicated with platforms like Google and FB because they use algorithms to direct users to content. They aren't solely a distribution platform for business, they actively influence consumers via their own algorithms, to drive increased revenues.
I think it's too simply to say news media has "missed the boat" in effect, because they did't have the capacity to compete with Google. I would argue that paywalls on newspaper websites is almost entirely due to the fact that certain internet business models co-opt media content for their own purposes, with little outcome for the media.
And I think you do want the government involved in some way, because a fair, impartial, resourced, variety of media is very healthy for a country's culture. Imagine the govt did nothing and all Australian media companies were eventually ground into the dirt, and you had to rely on Google and Facebook for your news - two American companies. You might point fingers at Rupert Murdoch or Fairfax, but their revenues pale in comparison to the tech juggernauts.
Facebook and Google are not like television, or radio for that matter, at all. These are platforms that brought shows or generate their own content to transmit so they can sell advertising. It’s a false analogy, Google and Facebook don't need the news media to sell advertising on their platforms. On the other hand the news media use/need these platforms to get exposure and to send traffic to their sites. The flow is already to the advantage of the news media.
The Internet, to date, has been largely void of government intervention and that’s the way it should stay. It is one of the most cooperative and collaborative things humans have ever done without anyone being in charge.