Its actually a negative business promotion not using the heritage of both Balmain and Wests more.
In the 90s watching Souths games draw 4000 you wouldn't think tey would have 26000 season ticket holders today. These people are not kids but were around as closet bunnies fans back then and are back into it. Many Wests fans are not active fans today because just when they are about to get a bit motivated some media man talks about Sironen and Eliias and may even call them Balmain and even refer to Tedesco as a Balmain junior.
Its a turn off.
Everyone needs to feel a part of it and can.
You former Balmain people would eventually get pissed off if the club was referred to as Wests and the black and whites.
That too would be a negative promotion.
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Hey MM, can't you remember the Maggies getting about 500 a game was it in the seventies? Even Tommy and Boyd deserted ship. No wonder there are not many fans left standing, they like the Father, Son and the Holy Ghost caught the last train for the coast the day the music died. (actually the swimming pool was right next door to Lidcombe Oval so didn't go far).
I 've been following since 75 and our smallest crowd was 1500 in 84 after we were kicked out had no one in pouring rain against Easts the second last team we lost 8-6 had 4 tries disallowed by one game wonder former Easts player referee Mckean.
Average crowds 78-80 were 10000.
Tommy and Boyd deserted ship after we were minor premiers and were equal leaders in 79.
Don't know were you got your information from and I don't knpw your point. You don't think promoting our heritage more would lead to more interest?