Problem is Joey suggests to cull Sydney teams from 9 to 4, and add another QLD team in Brisbane or Rocky.
Problem is the popoulation maths doesn't add up.
Sydney' population in 2017 according to ABS was 4.74M. That's 527K people per team. Population of Newcastle and Maitland combined is 481K, so that's less people per team than Sydney currently accommodates.
Population of Rocky is 79K, so just 15% of the theoretical population distribution for each Sydney team.
At a state level, NSW has 7.79M and carries 10 teams (excluding Raiders) = 779K per side. QLD has 5M flat and just 3 teams, so 1.7M theoretical people per side.
So there is a fair argument that expansion in QLD is a good idea, however I can't see it being anywhere apart from Brisbane, because the other towns are too small. Two teams in Brisbane, pop of 2.3M, would supply 1.15M per side, around double that of the current Sydney sides.
But then you ask the question, do we really need to grow the game in NSW and QLD? Do we need to sure up support in our heartlands, or expand the game to new markets?
If you are a "new market" person then Perth and Adelaide are no-brainers - you just have to be willing to spend 30 years creating a niche market before you start to entrench yourself into parts of the local culture, like AFL in Sydney.
Wellington has only 200K people, so whilst it's a potential rugby league location, it would be one of the smallest cities supporting an NRL team - only 20K bigger than Townsville. Obv it has advantages being the capital, but you must question why not a second Auckland team, when they have a population of 1.57M and one single side. Perhaps even a Hamilton team - 157K people but only 2h down the road from the South Auckland League heartland.
You might want to talk nation-wide or Pacific-region viewing public, but these teams need someone to support first. You are hardly going to get much die-hard support from people expected to follow new sides that are 3h drive from their current location.
Then there's a reason why we don't just pull in Tongan and PNG teams into the comp - lack of population in the Pacific (107K in Tonga, 900K in Fiji, 8M in PNG) but more specifically lack of spending money. You are again looking at splashing out in big markets where there is spending money to follow football. That's almost all Australia if you are ticking boxes.
Where did AFL expand into, once they moved beyond the VFL? Perth, Adelaide, Sydney, Brisbane. Second teams eventually in Fremantle and Adelaide where there was already a very strong AFL following since the game's inception. Now Gold Coast and a second Sydney team, but those are still very large markets.
I actually think PNG in the nrl would work. Their world cup was a huge success with huge crowds. Could imagine theyd get sell outs every week, get an upgraded stadium, sell heaps of merch and they could easily be a profitable club
Do agree we should work in our own back yard first. I'd go with Perth, nine/foxsports would salivate at the mouth over a 7pm Sunday night (4pm kick off Perth) aswell as huge sponsorship deals. Basically a gold mine waiting to be dug