Long_Distance_Tiger
New member
Who decides which games are played where?? Does the club have a say or is it up to the NRL?
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innsaneink
Well-known member
Once the NRL draw is released the ''holiday home'' ground (SFS) gets to pick their games, and then WTs allocate the rest between Cambo & LO
@innsaneink said:
Ah okay fair enough.
I can see the reason for putting games towards the end of the year at the SFS .. We need a premier venue for games like St George this year which drew 27,687 and in 2009 we had 34,272 to the game against Parra in Rd 24\. But for games early on in the season like Rd 2 this year we only had 13,000 against the Warriors at Leichhardt and the year before that we only had 10,000 against them at Campbelltown.
I guess it also goes down to ground availability between the Rorters and the Waratahs
innsaneink
Well-known member
I think that just happened to be a coincidence due to the draw.
@markotiger said:
The speaker system at LO is a joke :laughing: You'd think this would be an easy fix, particularly given Harry's contacts. This might not be high on people's agenda, however IMO a faulty speaker system doesn't portray a professional image of the club. Particularly when it has sounded rubbish for a number of seasons. How do sponsors feel when there brand is not audible, i.e. Spo-s-ed by Sle–Ci-y
happy_tiger
Well-known member
@AJ* said:
AJ Playing hangman was never my strong point
Another piece of feedback I have for the club is I feel they could do more with merchandise and marketing. Something I've always wondered is why the club sells jerseys for the same price as retailers. I'd expect the club would make a higher profit margin for merchandise sold at their supporter sites, so why don't they sell them for $30 less then retailers and cut-out the competition? Is it because there are restrictions of trade in place? If so perhaps they could throw in an official supporter hat with every jersey purchased online or bought in gearzone.
Other ideas for merchandise include; special members only jacket or jersey (perhaps they could use one of Creagus' designs) and/or get your member number embroidered on your jersey for extra $20, etc.
They could be more innovative with how they market too. E.g. A social media campaign to get new members on board or to get existing members to renew. There could also be an incentive for the person who signs up the most members or comes up with the best initiative to draw people to the official Wests Tigers site (which would display the 2012 membership packages on it's homepage).
Other ideas for merchandise include; special members only jacket or jersey (perhaps they could use one of Creagus' designs) and/or get your member number embroidered on your jersey for extra $20, etc.
They could be more innovative with how they market too. E.g. A social media campaign to get new members on board or to get existing members to renew. There could also be an incentive for the person who signs up the most members or comes up with the best initiative to draw people to the official Wests Tigers site (which would display the 2012 membership packages on it's homepage).
@AJ* said:
AJ - I spoke to Brett Clarke from the Tigers this evening. One thing we both agreed on was how successful the Tigers are with merchandise. Even after the loss on Friday night, the Tigers merch van out the front of the SFS was still 5 people across and 2 deep. In terms of a member's hat, each year members get an accessories pack which includes a whole bunch of useless crap i.e. bumper stickers, lanyard etc but we get a different hat every season. I do like the idea of them embroidering your name on it.
They tried a program a year or two ago rewarding members who signed up friends. Didn't really get much attention and was a bit of a flop.
In terms of sales & marketing, as was mentioned in the Tele or SMH a few weeks back, the Meriton/Hyundai sponsorship is the most valuable sponsorship in Australian sport. Higher than any team in the NRL, AFL and Union.
I don't disagree with you or Brett on the club being successful with its merchandise Alex, but there is always more margins to make. We do have some of the most valuable sponsorships in sport, but we also have one of the biggest supporters base in Australian sport. If you add this to our success on the field, you'd expect healthy merchandise sales (particularly during the finals when casual fans and out of towners are more likely to attend games). So with that in mind, how can the club make even more money through merchandise? How can we get more supporters buying directly through the club rather then through other retailers like Rebel?
As for the members only items, these are dust collectors at best. Seriously, what was with the scarf that was too small to wear? The members caps are also poorly designed and look cheap. The club can do better for value here IMO.
The program they tried a year ago flopped, so what have they done about it since? What learning did they take away from it other then 'that didn't work, we won't try that again'
As for the members only items, these are dust collectors at best. Seriously, what was with the scarf that was too small to wear? The members caps are also poorly designed and look cheap. The club can do better for value here IMO.
The program they tried a year ago flopped, so what have they done about it since? What learning did they take away from it other then 'that didn't work, we won't try that again'
Membership numbers are growing, so why do they have to introduce such a policy? I don't think that's a priority at the moment as it's a fairly safe and stable revenue stream for the club.
It's a tough situation with the merchandise sales and members merch. I agree that most of the things they throw in the accessories kits are useless. But, as discussed, that's not a reason people sign up. They become members to guarantee themselves a grandstand seat at each home game at a discounted price. The marketing team at the club are well aware that that's the major factor in why fans sign up as members, not for the key rings and faded bumper stickers. Another key factor for members is the psychology that they identify themselves as a more committed supporter of the club than non-members. I think that's the reasoning behind providing specialised members caps/scarves. I think there is scope for improvement as the quality has declined over the last few seasons. I still wear my 2009 cap which is decent quality.
I'd be very interested to have a look at merchandise sales through the club & game day sales compared to Rebel and other retailers. As Brett said, he's always astonished to see the merch stands "10 wide and 5 deep at every home game" and it's a very strong point for the club. I don't think sales of merch through the club directly is lacking at all, so if they make higher margins than their competitors, why discount it to cut out the competitors if its performing well already?
It's a tough situation with the merchandise sales and members merch. I agree that most of the things they throw in the accessories kits are useless. But, as discussed, that's not a reason people sign up. They become members to guarantee themselves a grandstand seat at each home game at a discounted price. The marketing team at the club are well aware that that's the major factor in why fans sign up as members, not for the key rings and faded bumper stickers. Another key factor for members is the psychology that they identify themselves as a more committed supporter of the club than non-members. I think that's the reasoning behind providing specialised members caps/scarves. I think there is scope for improvement as the quality has declined over the last few seasons. I still wear my 2009 cap which is decent quality.
I'd be very interested to have a look at merchandise sales through the club & game day sales compared to Rebel and other retailers. As Brett said, he's always astonished to see the merch stands "10 wide and 5 deep at every home game" and it's a very strong point for the club. I don't think sales of merch through the club directly is lacking at all, so if they make higher margins than their competitors, why discount it to cut out the competitors if its performing well already?
A
alien
Guest
they should have the full wests tigers logo on the members merchandise - if they dont it looks cheap/fake. underneath or above the wt logo they can have '2012 member'
There membership numbers are growing, but wasn't their target 10,000 members this season in which they only achieved 9,000? If I came up 1,000 points short in my role, I'd be put through the ringer.
I'm sure most people wouldn't buy the merchandise pack for what's inside, however some people looking for value do. If they threw in some better items on some of the packages, some people might be tempted to spend the extra $$ in upgrading their package to receive these items. Eg, spend an extra $100 on the gold package and get a special members only jersey. I'm sure most fans would do this.
My intentions are not to criticize the marketing and sales guys, I just feel that we could be doing more to attract new members and make more profit through sales. We have a powerful and iconic brand which sells itself to a degree. However I think there are more members to sign-up, and ways the club can make more money through their merchandise and packages.
I'm sure most people wouldn't buy the merchandise pack for what's inside, however some people looking for value do. If they threw in some better items on some of the packages, some people might be tempted to spend the extra $$ in upgrading their package to receive these items. Eg, spend an extra $100 on the gold package and get a special members only jersey. I'm sure most fans would do this.
My intentions are not to criticize the marketing and sales guys, I just feel that we could be doing more to attract new members and make more profit through sales. We have a powerful and iconic brand which sells itself to a degree. However I think there are more members to sign-up, and ways the club can make more money through their merchandise and packages.
