innsaneink
Well-known member
OAK worked well as its a short three letter word with the text able to be very thick
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I work with a lot of major brands using their logos. Some allow us to make the modifications needed to make a design.work, others are that rigid that we can't create a design.Yes the companies that produce the jerseys also design them. But they are liasing with the club the whole time and have to have the design signed off by the club before moving forward. But as with the below bit sometimes there isn't an option, though a lot of the time there are solutions that are just ignored, or the clubs don't think about. Such as the white box being a design element that could connect to the side sections and be integrated over just being plastered on.
This is 100% the case, I don't have any insider info, but it is the sponsors paying for the logo to appear so they do get a major say in how their logos appear, usually to the detriment of designs. And having been a club that may not be the one that sponsors want to be seen on makes them have even more power as they can just walk away and find someone else. As such we are at their mercy. But hopefully over time the relationship improves and they are more willing to adapt to make the designs look better.
The white outline worked with Penrith and Oak, and was legible, it may not be perfect, but even on the current background it won't be easy to see the sponsor on tv or from a distance with movement, it is the standing around or still shots where it will be easy to see, for those wanting to find out what it is. However in the postition we are in right now, we won't know what could be and have to live with what is.
The sponsor signed on in December, the design would have been approved months before so is probably another reason they went with the white box.It would work fine… the original is just a bad design.
We already have white in our colours… they could have designed it keeping the white background (if a prerequisite) in a way that it better incorporated into the jersey.
I work with a lot of major brands using their logos. Some allow us to make the modifications needed to make a design.work, others are that rigid that we can't create a design.
You’re most probably right Cochise but (without knowing if it’s a big no no on their style guide) I think it would have looked much better with the white key lined version Craegus did … although I would have had a marginally thicker key.The sponsor signed on in December, the design would have been approved months before so is probably another reason they went with the white box.
We work in ice so can't always accommodate what you can do in other mediums.Oh I can only imagine how bad it must be with some companies. Especially if you have them thinking that anything can be done with their logo as they think it is perfect as it is, when anyone with a design eye is looking and going there is no chance that will work at all. And it would be worse with the more powerful companies as well.
Ice =?????We work in ice so can't always accommodate what you can do in other mediums.
Yeah I run an ice company, we do everything from bagged ice right up to ice sculptures.Ice =?????
Oh, quite literally ICE. WowYeah I run an ice company, we do everything from bagged ice right up to ice sculptures.
This is one i did at the Melbourne GP last year for Ferrari.
Second picture is at the end of the night but shows how much the ice clears up after it has been set up for 20 minutes or so.
Yep literally iceOh, quite literally ICE. Wow
I thought it was an acronym of sorts like Internal Combustion Engine
Huh ? ANZ don't own Pepper Money ? Not sure where u got this fromYou’re most probably right Cochise but (without knowing if it’s a big no no on their style guide) I think it would have looked much better with the white key lined version Craegus did … although I would have had a marginally thicker key.
As ANZ are major shareholders in pepper I’m sure they would have a style guide as thick as a dictionary.
PS Would have been nice to nab ANZ as sponsors (pun intended).
My mistake mate it’s majority owned by ANZ Holdco… very similar name😵💫Huh ? ANZ don't own Pepper Money ? Not sure where u got this from
Saw this last night.Picked this up today
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