tabletoppintiges
New member
Beau's loss is a massive blow to the Tigers brand. I work for a media buying agency and I reckon conservatively that Beau gives the Tiges $500K in like media value, PR coverage and positive contribution to the Tigers brand equity every year . When you add up his exposure (in minutes alone) he gets on the solid rating Footy show, his mentions in print and radio, his popularity on social media (such as combined YouTube hits) and importantly his popularity with a broad range of football consumers from kids to mums to die-hard fans. He's even created his own Doggies "meme" which is known by thousands of fans. Love him or hate him he's a fantastic brand asset in some respects more valuable off the field than on…. On top of that you can't put a price on Beau's passion and commitment for the Tiges.