To quote Abraham; "I think there are NRL rules in place whereby you cannot include in the NRL logo, more than one club's logo. So you cannot have a tiger and a magpie on the one NRL logo for example. This was discussed way back in 1999/2000 if I recall correctly.
Fair enough, I have to admit to being ignorant of NRL branding rules. My post was more about thinking of Wests Tigers as an entity in its own right, not even as a joint venture that implies two halves, but as one entity. If that is our starting point then all the parochial claptrap just becomes background noise to be ignored, and those with a forward vision can move on.
I appreciate the post by Mighty Maggie. I found it really informative. Once again, i am ignorant of the business set up of Wests Ashfield, and the other Leagues clubs for that matter.
I can fully see why none of the businesses would want to rebrand and would certainly not want to have rebranding forced upon them. This is so for the reasons I put in my original post. These clubs have proud heritage and their members are members in part because of that heritage, it shouldn't be swept aside or forgotten. Some/many members may not support Wests Tigers, so it would be bad business to rebrand with that in mind. Why is rebranding necessary?
Surely there is scope within the NRL branding rules and within NSW Legislation, to do with business structures and branding, that will accommodate acknowledgement of both Western Magpies and Balmain Tigers as being the heritage of Wests Tigers. There must also be a way for each of the sponsoring clubs to advertise, and be acknowledged for, their support of the Wests Tigers. Maybe I am assuming too much, but I would think this would operate to their benefit.
However we still need to get away from parochialism and have Wests Tigers (a single entity) as our starting mindset.
Fair enough, I have to admit to being ignorant of NRL branding rules. My post was more about thinking of Wests Tigers as an entity in its own right, not even as a joint venture that implies two halves, but as one entity. If that is our starting point then all the parochial claptrap just becomes background noise to be ignored, and those with a forward vision can move on.
I appreciate the post by Mighty Maggie. I found it really informative. Once again, i am ignorant of the business set up of Wests Ashfield, and the other Leagues clubs for that matter.
I can fully see why none of the businesses would want to rebrand and would certainly not want to have rebranding forced upon them. This is so for the reasons I put in my original post. These clubs have proud heritage and their members are members in part because of that heritage, it shouldn't be swept aside or forgotten. Some/many members may not support Wests Tigers, so it would be bad business to rebrand with that in mind. Why is rebranding necessary?
Surely there is scope within the NRL branding rules and within NSW Legislation, to do with business structures and branding, that will accommodate acknowledgement of both Western Magpies and Balmain Tigers as being the heritage of Wests Tigers. There must also be a way for each of the sponsoring clubs to advertise, and be acknowledged for, their support of the Wests Tigers. Maybe I am assuming too much, but I would think this would operate to their benefit.
However we still need to get away from parochialism and have Wests Tigers (a single entity) as our starting mindset.