To build from within, we need to show that players from our turf are important to us.
That's how we build from our juniors. That's how we re-sign people for an under-market price and build a team. Show them we're more than a logo and that the brand is something deeper.
We can never be a checkbook club full of mercenaries. We need something more. Bringing as many of them home, where they can play a part, starts to re-grow that brand with a depth of purpose that we've lost in years gone by.
It's going to help us retain our juniors.