jirskyr
Well-known member
@gallagher said in [The proposed News Meida Laws](/post/1304816) said:@leck said in [The proposed News Meida Laws](/post/1304815) said:@mike said in [The proposed News Meida Laws](/post/1304791) said:@leck said in [The proposed News Meida Laws](/post/1304775) said:@mike said in [The proposed News Meida Laws](/post/1304631) said:@jirskyr said in [The proposed News Meida Laws](/post/1304565) said:I don't know, there's a lot of neg / anti-media commentary in this thread so far.
Putting aside your personal opinion on media ownership in Australia, I can understand where the government is coming from. Tech firms like Google and Facebook are themselves monopolies and at this time it's not realistic for a media outlet to avoid major online portals / distribution mechanisms to distribute their content.
Google and Facebook generate a tonne of revenue by selling ads on content created and distributed by media companies. Google and FB do nothing except provide a platform. It makes sense that both parties should enter into revenue-sharing agreements, where one group is providing the content and another is providing the platform.
It's a similar situation to Youtube, though youtube has a pre-existing arrangement with content providers. Clearly without content youtube is pointless, but without youtube (or similar) it's near impossible for fledgling content providers to distribute material.
So if Sydney Morning Herald posts content on youtube, so long as it meets the youtube guidelines (in itself a separate controversy) then they revenue share with the platform.
But at the moment, if Facebook does the same thing - permit the SMH to post articles on their FB page, FB does not have to provide a cut on the ad revenue they subsequently take.
I don't see it overall as being a bad move, and it appears to be something governments across the world are leaning towards - e.g. recent media deals along these lines in Germany and France. I'm not a legislation or media expert so I won't offer comment on the actual laws that get passed.
Yes Google and Facebook, as do news media, generate revenue by selling advertisements. That’s the business model. I am totally against the idea that platforms should share revenue with any company that decides to post a comment or publish a story on their platform. The media company has a choice not to do so. It is the media companies that have failed here. They have lost revenue to various sources including eBay, Gumtree carsales etc, as I have mentioned earlier and they have never figured out a way to get it back. Their paywall model simply won’t cut it any more. Because the news media have failed to come to grips with the World Wide Web and their loss of revenue to other sites, should the news media be able to siphon off profits from companies that do understand how the World Wide Web works? No.
If the news media posts a comment on a particular platform there is no way they should receive any benefit for doing so, other than the exposure they receive. The reverse, news media writing stories about Facebook or Google, certainly would not be true. News media is a protected species. It is entirely media companies’ choice to post on a platform or not, no one is making them post. Think about this for a moment. If I post something of Facebook, say a poem or short story, should I receive a share of any revenue generated? No, it’s my choice to post.
Let’s look at the overall digital transmission of information. ISP’s receive revenue based on the plan you have, usually based on how much data used. So the analogy would be they should share their revenue with news media simply because articles are transmitted via the ISP to the consumer. Because the consumer needs a plan that generates revenue for the ISPs, ISP’s should share a portion of that revenue with the News Media based on the number of articles transmitted to the consumer. It’s a ridiculous idea, just as the proposed revenue sharing idea is with Facebook and Google.
These laws are bad, very bad and I cannot stress that enough. They pave the way for charging for links and the freedom that we currently have will be gone. The fundamental principle of the World Wide Web is that linking of sites is free, these laws terminate that principle. Having to pay to host a link is the exact opposite of how the World Wide Web has worked since it’s implementation.
If this model is extrapolated to use elsewhere, there will be two versions of the World Wide Web, one for those that can afford to pay and one for those that can’t and the digital divide will be huge, apartheid like.
The internet is still the wild west that needs to evolve very quickly.
However my concern is FB's monopoly. They decided to use algorithms to shut down health and social services and block Australian content unnecessarily .
That's an issue. At least Google came to the table and were willing to discuss a fair price.
The Internet is about 20-30 years old and continuously evolving. All without an owner or government intervention. It is a remarkable cooperative effort for and by the people and governments need to keep their mits off it.
Facebook were given an ultimatum by the Australian government in the way of a new rule, pay up or you will be breaking the new rule. Facebook took the only course of action they could and shut-down the news sites so they didn't break the new rule. No great surprise.
The benefit of news media publishing on Facebook is all in the news media direction. It gives them exposure and free traffic to their sites.
The Australian Government got it completely wrong in this instance. No great surprise really when it comes to tech, the NLP have form in this area.
That's disappointing that you don't believe we've taken the right stance.
It's not about tech Mike, it's about Aussie made content. We should get paid.
Building Australia's media industry and nurturing our young talent is imperative. This argument isn't about the big players, it's about all our journos, designers, artists and producers that will come through in the next decade.
By bending to FB we set a dangerous precedent.
It's a bit lazy by the big media though, relying on Facebooks platform.
That's like saying it's lazy to advertise your second-hand bike on ebay or gumtree... what choice do you have?