The club’s culture can be defined by the way people behave within the club. It consist of values established by the leadership of the club and is developed through the shaping players, staff and volunteers behaviours, perceptions and understanding of what is expected of them.
There are areas of the club’s culture that is broken. The issue with Packer, Reynolds and MCK is an outwards expression of the club’s culture that needs strengthening. The behaviour is unacceptable and the response by the club is also unacceptable.
Club culture can change quite quickly then. Look at Penriths poor culture through the treatment of women, poaching of contracted coaches and disregard for strict laws during COVID just to name a few. All gets forgotten quite quickly with the media frothing at how happy the club is, Clearys being gods and favourites to win this year. Culture has various aspects to it, culture driven within the club and club culture (whether good or bad) driven by the media to sell news stories. You win you have good culture, you loose the club's a cultural mess (even though we beat Manly, you'd think we lost based on the media's reaction). Whatever, let's just win.
Culture is not driven by the media, perception is. Culture comes from within. If we had a strong culture the media driven crap would not have legs. It’s our bad culture that allows the media to drive the perception of the club. If we had a strong culture it would be the other way around, the club would be driving the perception.
We have a culture and perception of being losers that never play semi final football.
