The common quote is that culture is what you do when nobody is looking. Colloquially culture to me has been the values and beliefs held by the collective. The standards that are set without a whiteboard, its a simple as making sure you get to the line during a fitness session or as complex as the level of belonging a team member feels under times of personal distress. But the evidence of culture is in the expectations the group has of themselves. Ours has been awful for years Nofa cracking the shits for being held accountable for rocking up to training hungover, players lamenting training intensity at sponsor events earlier this year, Moses Suli thinking its appropriate to sleep in his car during sessions, even Roberts and Laurie not understanding the optics of visiting licensed venues before a game (these are just obvious things off the top of my head).
Culture is everything you do, are you engaged in the directive of the community you belong to? Do you hold yourself to higher standards or to the bare minimum? Do you display alignment to the process your community is undertaking? Do you feel valued by your community? Do you care about how your community views you as a collective or only in terms of you as an individual?
Its been a long time since I've felt that the office, football team, fans and community was willing to do the extras required to be successful at the higher level. For me the values and beliefs I see is selfish and self serving, when Joel Caine came out and said two players had complained publicly about how hard training was, my first thought was Brooks and Noffa. My guess could be way off but my perception was of two people that had existed in a culture of self interest and minimal accountability for a long time. Our culture will improve when people are doing things for more than opportunity and a dollar.