In the first part of that interview, for some reason cut from the attached, Sheens was asked about the coach selection process. He said firstly it was Lee and Pascoe who demanded Madge was punted. They were confident they would get Ciraldo and when that fell over, Lee and Pascoe put Benji and Farah on the top of the list. Sheens was initially against the idea. He said coaching is a 24/7/365 occupation and any outside distraction such as a media job or running a business would not work. Over several interviews, apparently lasting for hours, Benji and Robbie convinced him they were prepared to forgo everything else they currently have going to concentrate on coaching.
It appears Sheens is beholden to the board and simply doing his best with their demands, crazy or not.