Sheens hasn’t lost his ability to talk it up. Jason Taylor sounded like he had it all figured out before a ball was kicked for WT.
Time will tell if it translates on the field. I suppose this media talk is better than endless articles about Brooks saying “this is my team”.
"Talk it up"? Yes, but also, I think Sheensy is talking it down...simplifying the process?
If there is something we needed to improve on its our desperation, desire and ability to score more points than our opponents.
It's a simple logic but it has been effective throughout history.
Don Bradman was asked why he scored so many runs?
He said why else would I pad up and carry a bat to the crease? (or words to that affect).
Mike Tyson was asked what's your secret? how come you win so many fights?
He said because I get in the ring to kill my opponent.
Willie Sutton, the USA notorious bank robber was asked why he robbed banks? He said "hell that's where the money is".
Its this simple logic which changed the way Doctors proceed with a medical diagnoses, they call it Sutton's law. Putting a priority on the most obvious.
Sheens is making sure that everyone is aware 100% of the time about the most obvious priority.