Not to be a downer but PR is only a small fraction of Benji's responsibilities.
Please know I'm hoping for the best for him, but he is likely seen as a pushover (due to the club) as it was revealed on the forum he almost greenlit signing Josh Schuster for a mil (allegedly) - until Sheens intervened.
So while I like it (his latest interview) too, unfortunately he's now in bed with a number of player managers and with that comes the likelihood they'll run to the media to gain the upper hand and pressure him/the club, at various stages (with contract negotiations etc.,) of his coaching tenure.
🤞🤞🤞 though
Great point Lauren. I think that every coach will be challenged by this particular issue during their careers. It’s how they handle it early on that will set the tone.
If he starts to win a few games that will also determine the bargaining power he and the club have with the sewer rats

