Of course I haven't thought it through completely and neither have you hence we are discussing it.
Just because they're in bed together doesn't mean they can't trade between each other.
Netflix has 6m subscriptions so let's assume every household as 2 people, that's 12m . Prime has 5m, so close to 10m.
Kayo has 1m subscriptions. And tbh, many of these subscriptions are for NRL.
If you want new eyeballs, you need to make the game available on new platforms. I feel like the NRL had an opportunity to do that which they've missed or even if after 3 years, they could have taken away Fox's exclusivity it would have helped.
I think we have locked ourselves for 7 years at subpar platforms. We have taken so many risks with LA, magic round, apparently having a global round but by keeping it ONLY on Kayo and 9now, we have reduced the games reach.
I'm 32 and literally none of my friends watch FTA except for Origin. There are thousands of migrants coming in every year and by having it on Kayo exclusively, you've priced them out.
Anyway, let's hope a lot of this money goes into getting kids into sports and providing better facilities for those who are from a low socioeconomic background so we can make the game even more accessible.