CEO - Shane Richardson

The purpose statement included in the strategic plan is a reworked version of the previous garbage one.
“Wests Tigers new purpose statement is to enrich the lives of our community, allowing us to be an innovative and modern sporting organisation.”
 
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The 3 key take aways I had from reading the plan (and not much new from anything Richo has already said):

1) Western Suburbs will not be the reserve grade team for much longer - Auditing our brand identity, to better understand our brand values and their application. Polish our brand so that all our stakeholders have a clear understanding of the WT brand and the focus for its future.

2) Unless Campbelltown gets an upgrade soon we will be playing all games at one of the big stadiums. - Develop a defined stadium policy/review that reflects the needs of our stakeholders.

And the one that I quite like

3) Likely will not have Brydens on the front of the Jersey very soon. - A new and fresh approach to commercial partnerships, and Attract quality sponsors consistent with a modern sporting organisation.
The plan forecasts quite a big increase in revenue ($1.7m) from corporate partnerships from this year, the last year of Bryden’s sponsorship, to next year. On the assumption Brydens are gone after this year, either they haven’t been paying enough or Richo has already got a new major sponsor lined up.
 
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