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That toasted sandwich looks delicious.3 December
Australian Sandwich Day is celebrated today, 3 December. As we all know, a sandwich or maybe “our sanga,” is a portable food item consisting of a filling, such as meat, cheese, or vegetables, placed between or on slices of bread. Sounds simple, eh?
Never underestimate the power of a good sandwich. There is certainly something special about the best of the world’s toppings piled high between two slices of delicious bread.
Pastrami on rye? Ham? Roast beef? Mayonnaise? Eggs? Salad? Beetroot? Cheese? Bacon on just about anything? Vegemite? Peanut butter? Prawns? Of course! In fact, your sandwich is just that – anything you want, any which way combo you want…
History tells us that the humble sandwich has origins going back to John Montagu, the 4th Earl of Sandwich, way back in 1762. As it happens, John was a well-known lover of card games. It is said that he originally ordered his meat to be delivered to him between two slices of bread so that he would not get his grease-laden fingers on the card, nor require a fork to eat. Genius! And the rest is history – literally.
Sandwiches are easy to eat on-the-fly or at your desk as they mostly don’t require a plate or utensils. In fact, most Aussies say that convenience is the primary reason they make a sandwich purchase. Convenience tends to be more important at breakfast and lunch than at dinner.
Especially, older consumers are likely to order sandwiches due to convenience or value, where younger consumers tend to purchase sandwiches because it’s a healthy option, speaking to the growing importance of healthy sandwiches.
These days, sandwiches are being eaten all over the world: from the Vietnamese Banh Mi, a single serving baguette split lengthwise and filled with fresh herbs and various ingredients, to the classic BLT, with the trinity of bacon, lettuce and tomato between two spongy pieces of bread.
And the list is endless. There seems to be a sandwich for every taste, mood, time of the day and even time of the year. The reason it works so well is that it has that well-known format, so no matter how much the ingredients may vary, you will on some level always know, what you get. That’s something that speaks to most humans.
The familiarity of the sandwich format makes even the most adventurous experimentation with new flavours an easy sell – and we all like variety, versatility and a tad of surprise.
Sandwiches can be hot or cold, simple ingredients or the up-sized variety, trendy panini or the New York Reuben, the club sandwich, again it’s always a question of choice - this carby little convenient meal-on-the-go is ever- popular.
Fun fact (1) The most expensive sandwich ever sold was a grilled toast sandwich. It seemed to have an image of the Virgin Mary on it. It sold for US$28,000 in 2004.
Fun fact (2) The average Aussie child will have consumed 1,500 yummy sandwiches by the time they graduate high school.
“The sandwich is my kind of tasty.”
“Where Every Bite Feels Like Home.'”
“Simple Ingredients. Legendary Sandwiches.”
“Lettuce laugh, one bite at a time.”
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