CEO - Shane Richardson

I’ve heard that the Bulldogs spend $6m a year on their junior programs … looking at our revenue ( $13m) , I doubt we would be spending much more than a million you would think …

The Bulldogs have a ton of money being tipped in from the Laundy’s and the Leagues Club … we will never compete with either of those sources if thats what it takes

However ..I assume we can compete with the likes of Manly and the Sharks though who have won premierships in the past 15 years and are regular semi finalists ?
Wests Lumeah fund the Wests Magpies juniors so that money wouldn't be included in our revenue but also isn't in our costs
 
Wests Lumeah fund the Wests Magpies juniors so that money wouldn't be included in our revenue but also isn't in our costs

Ok…

HBG/ Ashfield puts some money in too for that area … how much I’m not sure

If it’s true that they only have one recruitment officer / Talent ID person versus Penrith/Dogs 7 … I think that tells a story …
 
Genuine Question for those who keep an eye on these things moreso than I,

How many of those percentages are above current inflation rates?
Standard services like Phone and Internet have increased in similar percentages in the last 12 months,
Other much more...
 
Are we the only club to release a statement? Didn't the article mention all 17 clubs?

The statement says that we are up by certain % but wouldn't other clubs be up significantly too?

A lot of merchandise would be up due to Luai, a deal that I believe was done by a previous management?

Despite the statement, it's all so dire.
We are struggling in every department and have continued to struggle. Players, coaches, administrators just use us for clout, get their presence known within the general public and leave when a better deal comes along.

Even if you look at Pascoe, Lee, Richo etc... the amount of coverage they get is crazy.

With Richo, he was very heavily invested in getting the Brisbane Tigers into the NRL and I believe he still wants that. His son also has a company which manages players' off-field finances. I hope there isn't a conflict of interest in all this.

I get hopeful at the start of the season and by 2/3 of the way in, usually feel like the quicker this club folds the better.
 
thi is the article on revenue

Every NRL club’s commercial, membership and game-day revenue revealed in secret document​

A secret NRL document has revealed the enormous financial gulf between the Broncos and their 16 premiership rivals. See the breakdown of every NRL club’s commercial revenue.

Phil RothfieldPhil Rothfield

@BuzzRothfield


4 min read
June 26, 2025 - 1:08PM
News Sport Network
https://www.dailytelegraph.com.au/s...2591a92ad3b424d2a5601be5d4b402dc?amp#comments
The Broncos financially dwarf their 16 rivals.

The Broncos financially dwarf their 16 rivals.
A secret NRL document has revealed the enormous financial gulf between the Brisbane Broncos and their 16 premiership rivals.
No club in the history of the game has become such a commercial powerhouse in every category of sponsorship, membership and marketing – leaving struggling Sydney clubs in their wake.

The Broncos are now earning double their nearest rival in commercial revenue and three times the amount of the Wests Tigers, the Cronulla Sharks, the Sea Eagles, the Warriors and the Dragons.


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While Michael Maguire’s team might be struggling for consistency in 2025, last season they made a staggering $48.9 million in revenue from commercial deals – and that’s remarkably in a year they struggled, bombed out of the finals and sacked the coach.

This compares to the poor old Wests Tigers at $13.4 million and the Sharks at $14.4 million.

A breakdown of the figures reveals struggling Sydney based clubs are not even in the same ballpark and face a tough long-term future.


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STADIUM HOSPITALITY

In corporate game-day hospitality alone, the Broncos make $5.7 million from Suncorp Stadium.

The Wests Tigers made just $600,000 playing out of Leichhardt Oval and Campbelltown with the occasional match at CommBank stadium.

It’s why chief executive Shane Richardson has previously threatened to abandon the traditional old suburban grounds to move to a more modern venue with better corporate facilities.

“We will play where we believe we can grow the Wests Tigers club,” Richardson said recently.

SCROLL DOWN TO SEE THE FULL BREAKDOWN OF EVERY CLUB’S FINANCES

The NRL document also reveals why the South Sydney Rabbitohs are so keen to get out of Accor Stadium.

The “Pride of the League’ made just $700,000 out of hospitality because the suites are outdated; there is little appeal for sponsors to entertain clients with 65,000 empty seats most weeks.

“This is why we have the desire to move to Allianz,” said CEO Blake Solly.

“The facilities at Accor have fallen a long way behind what the market expects.

“It’s a big issue for us when we look at the revenue Parramatta and the Cowboys are generating in new stadiums.”

Not all home grounds are created equal.

Not all home grounds are created equal.

MEMBERSHIP

When the Dolphins entered the competition in 2023, they were supposed to be a threat to the Broncos and eat into their market. Hardly.

The Broncos now generate $9 million from membership sales while the average across the game is $3.2 million.

This is another area where the Wests Tigers are miles off the pace. They are 17th on the ladder from membership revenue with just $1.5 million, obviously the result of three straight wooden spoons.

The Titans are struggling in this area too on a competitive Gold Coast battleground against the Suns AFL team. They get just $1.7 million from membership sales.

Across the game the average membership revenue is up $600,000 per club from the previous year.


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GAME DAY REVENUE

No surprise here in that the Cronulla Sharks are the wooden spooners in this category at a home ground that embarrassingly holds just 13,000 fans.

Last year they generated just $2.7 million in game-day revenue.

This compares to the Broncos ($11.9 million), Storm ($5 million) and the Dolphins ($4.9 million.)

Even the Manly Sea Eagles get a third of the Broncos’ revenue, despite the fact they sell out Brookvale Oval most weeks.

The Sharks face massive long-term issues. They have no plan in place for home ground improvements and the state and federal governments have no appetite to fund them.

They may have no choice but to move to a bigger venue if they are to compete financially with the likes of the Broncos, Panthers, Cowboys, Storm and Eels.


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THE BRONCOS

Imagine if this club can ever win another title. They will annihilate their rivals in off-field results.

In three years their average home crowds have jumped from 29,594 to 40,879 – an increase of 38 percent. And this is with a team that hasn’t been winning.

Their membership over the same period has increased from 34,721 to 61,272 – that’s a 76.5 percent jump.

“We have the greatest members and fans in the country,” said CEO Dave Donaghy.

“The passion and energy they bring to Suncorp Stadium every home game is the foundation of our game day experience.

“As a club, we’ve worked hard to re-imagine our game day as more than 80 minutes, it’s a premium entertainment experience.

“Bringing in big-names artists and elevating the spectacle has helped us create something really special and the team here at the Broncos takes great pride in delivering a world-class experience.

The Broncos fan base continues to soar. Picture: Kevin Farmer

The Broncos fan base continues to soar. Picture: Kevin Farmer
“We want to continue to raise the bar for sports and entertainment here in Australia and everyone across the club will have a role to play in that.”

And he insists the growth will continue.

“The more we grow, the more we are able to reinvest back into our football programs as we chase our seventh premiership,” he said.

“We recently made two key additions to our NRL support staff and the NRLW program will only get bigger in time.”

Brisbane’s wealth explains why the club can afford to pay global brand giant Interbrand $300,000 to design a new logo for the club.

Or to hire a crisis and reputation PR expert like Grant Williams to protect the club’s image.

FAIR HANDOUTS

The AFL has a fairer system to rectify the financial imbalance and domination of the richer clubs.

Whereas each NRL club gets a $17 million annual grant, the AFL ensures the weaker franchises get more from head office in the yearly handouts.

As an example, the GWS Giants and the Gold Coast Suns were each given $34 million last year by the AFL because they can’t compete with the wealthier clubs in sponsorship, marketing and crowds.

Richmond had a turnover of $125 million and received a grant of only $15 million. The West Coast Eagles also got $15 million because they are such a financial powerhouse.

More Coverage​

 

Club Statement: The Daily Telegraph article​


Author Wests Tigers
Timestamp Thu 26 Jun 2025, 01:39 PM


1736x630---web-header-club-statement.jpg

Since the start of 2024, the club has been transparent relating to our commercial figures. We identified that we were significantly underperforming across key commercial metrics.

The club has made significant strides this season across all key metrics, however, we will not rest on our laurels as we strive towards being a top four club.


The suburban stadia strategy last season (five games played at Campbelltown Sports Stadium and Leichhardt Oval respectively) significantly hampered our corporate hospitality and game day revenue which is why we continually stress the importance and need for this club to be playing out of modern, state of the art and fit-for-purpose venues.

The club has experienced significant commercial growth in 2025, seeing year-on-year growth across all key metrics, due in large part to the introduction of CommBank Stadium as a home venue.


This growth includes:


  • Hospitality — 51% year-on-year
  • Game Day Revenue — 27% year-on-year
  • Membership — 27% year-on-year
  • Sponsorship — 16% year-on-year
  • Merchandise — 16% year-on year

The club continues to make lengthy strides off the field, with a new blue-chip NRL and NRLW major partner in Pepper Money, and all NRL and NRLW apparel assets being sold prior to their respective seasons commencing.


Outside of these key commercial metrics, the club has experienced:


  • A 24% year-on-year increase in game day crowds.
  • An 8% growth in TV viewership year-on-year, equating to an additional 500,000+ viewers.

The club would like to thank our Members, corporate partners and fans who have played a significant role in the strides the club has taken off the field thus far.


We’ve come a long way; however, the job isn’t done yet.


Shane Richardson

 
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