Profit itself isn't important.
As you can see on the aesthetically pleasing graphs on that link, the various revenue streams have increased, which has given us the ability to extend spending on football operations (which has famously been thrifty in the past).
It's all a bit simplistic, understandably I suppose, but that's the ultimate goal on that side. Make more money so we can spend more money.
Predominantly due to "other income", which is donations and grants.
These are pretty common within Australian sporting clubs (at least AFL and NRL) aren't they?
Either way, I'm not defending Pascoe (far from it), but just pointing out that 'profit' isn't a realistic proposition for a professional sporting organisation.
The point I’m making is that the reason we are ‘commercially sound’ off the field is due to grants and donations, not great management.
Corporate partnerships have also grown..
Has it? According to the chart the revenue in sponsorships, hospitality and events has stayed more or less stagnant from 2017-2019, whilst margins have improved.
In number
https://www.weststigers.com.au/about/sponsors/
It’s a long scroll
It might be a bigger list, but it hasn't translated into a material increase in revenue during that period.
This has..
https://www.weststigers.com.au/foundation/
Commenced 2018..
That's exactly my point. They're donations
Is that bad
If you were running a business would you sleep well at night knowing one of your primary income streams is donations?
But ‘Business’ is misleading in this context, it’s a sporting club, so yes donations are an integral part of the income stream.
Hang on a second. Firstly, this is a business and that is why profits and commercial performance is discussed so often on this forum. Secondly, the reason why this has been brought up is because Pascoe has been praised for creating a self sufficient operation, which is not true at all. Sure, donations can assist the business, but it shouldn't be a primary income stream. Non-recurring income is not something you should rely on to survive.
Why not? NGOs do it every day of the week 24x7. I don’t see any reason why as a sporting club you would not be developing a recurring income stream using donations as well. That’s exactly what they have done with ‘foundation’ initiative. Very smart business move if you ask me.