watersider
Well-known member
@Cultured Bogan said:That's your opinion, and you're entitled to it. You make some valid points but I think we will have to agree to disagree on this one. My reference to the movie ticket pricing wasn't that WT are given carte blanche to rip the fans off because movie tickets are expensive but moreso "look what Hoyts offers you for $20, and look what LO/CSS offers you for $30."
Drop the prices by all means, if it's financially viable. If it's not, then we will have to look at moving to a larger stadium full time in order to drop prices. I don't expect WT to run at a loss.
I'll leave the film ticket argument, that seems to have gone off on a very different tangent then what was being discussed previously.
I think the idea that the club needs to find bigger stadiums if the club is going to drop the price of tickets is contrary to the overall point of my post. Firstly, we don't need bigger stadiums because there is only one ground that regularly reaches near capacity. Secondly, the idea behind dropping prices is about giving fans access to something they will want to come back to. Homebush is a rubbish stadium for club games and should never be considered a viable option.
I think gameday is an access point for fans to see the club. While gate receipts are obvious of vital importance to clubs, it is only one stream of income in a much more sophisticated business these days. Essentially, I believe that if you drop the price of general admission you would increase the size of your home crowds (is that a ridiculous idea?). I believe that any loss that stems from this drop in price is countered by the stronger connection the club has developed with its fan base. If you can create a culture of getting to matches you also improve sales on merchandise, food and you strengthen a fans commitment to the team. This can lead to that fan bringing more people to the game and building the supporter base overall. If you have a prohibitive ticket price then you weaken the connection a fan has to the club; this has long term consequences for the club and leads to a lack of growth in the supporter base. I believe most clubs have stupidly overvalued their tickets which is leading to very poor crowds. That is why I am particularly keen to see very cheap tickets for kids u/16, because your not going to get much money from them at this stage but you hope that they are familiar enough with going to matches that when they get older and can afford to attend matches they will be interested in doing so. At this point we have too many fans content to watch the game at home. This is bad for the club.
You'd think that the NRL would catch onto this and would subsidise clubs to drop the price of tickets but because they have been owned by foxtel, it is obviously counter to their interests to do so. More bums on seats at home watching the footy means higher revenue raised from advertising for the footy rights they (foxtel) buy at a special mates rates price point. I'm glad that the Commision has come into the game, but I am disappointed that they haven't raised this as a significant issue. Rugby League is doing really well in everything except the size of crowds. This is a much bigger problem then people are willing to accept.
Bigger stadiums is a poor solution, dropping prices makes sense.