@tony-soprano said in [Lost opportunity in Macarthur](/post/1297874) said:
Sounds like a Mickey Mouse initiative to me.
I agree. Souths "partnering" with an A-League team that hasn't played a match yet.
If you read the text of the article, the primary outcomes of the partnership are reciprocal access to matches and 5% off merchandise. Tigers already had a merchandise store in Macarthur Square and I believe it has closed - one can only assume lack of cost effectiveness.
The secondary outcome is Rabbits offering a mobile phone product, which has absolutely nothing to do with growing rugby league in a region. Can't wait for Rabbits to start offering credit cards and pawn brokerages.
After which the partnership falls to generic "Souths Cares" community initiatives that may already exist in SW Sydney or elsewhere.
Tigers already do community work in the area.
All of this pales in comparison to actually playing in the area.
Magpies and WT have been labouring in Macarthur for over 30 years and still it is far from an outstanding league region, either in junior development, fan base or corporate dollars. That's not an opinion, that's just fact. Also a fact is that club would be fully aware of the pros and cons of investment in the game in Macarthur, the only question is how much effort and $$$ they invest in trying.
The fact that Souths are throwing a few bucks into the region is really quite meaningless to me. I mean, they are offering merch discounts to residents of SW Sydney from their merch store at Heffron Park. I don't see fleets of vehicles driving across town 60 minutes to Matraville for 5% off a Souths jersey.
The real fact of the matter is that Western Sydney is both a source of power and frustration for all Sydney clubs. There is no doubt of the potential in the population both financially and in footballers, but by the same token, the area is heavily populated by immigrants with no direct links with rugby league, and it's a huge and long-term task for the entire code to covert this population into card-carrying members.
For example Parramatta now has a huge subcontinental population in its heartland, but I don't know if I can name a single footballer of Indian or Sri Lankan or Bangladeshi heritage in the NRL or any grade below. I have no idea if Parramatta can sell good numbers of memberships to these families.
And then finally you get the argument whether or not there is tangible benefit, some 40-50 years down the track, of attempting to sure-up specific geographical areas within Sydney. It may be that Wests Tigers supporters are actually widely dispersed across Sydney. Souths already claim to have 10,000 members in SW Sydney, which would be 1/3rd of their entire membership. Now is this a product of Souths investment in Macarthur, or simply a by-product of population dispersal out of traditional inner South Sydney? Do people in Redfern steadfastly support Rabbits and live in the area any more than Tigers fans still claim hold over Balmain, Rozelle and Birchgrove?
Are the other facts listed in the article as accurate as the fact that the team has not played a game yet?

The fact that it's not widely known they've played a game yet - I didn't know either - kind of reinforces that Souffs signing a fluff merchandise agreement with them is no big deal.