OFFICIAL Q&A Club discussion with Shaun Mielekamp

This is a privilege that is not extended by many leaders of organisations especially ones undergoing transformation like ours.

Please keep any questions Short and Concise.
Just an idea, but I would think with AI, we could give Shaun a more structured experience - scan the thread, consolidate similar/same questions/categorise and provide a pinned post Shaun can edit or a shared document he can update over time.
 
Welcome Shaun,
When can we expect to see some definitive plans and images for the upgrades at both CSS.and LO?
Theres been varying images.and ideas put forth but they seem to be 'artists impressions'
And will the new seating/stand at the Iron Cove end of LO be undercover, have a roof?

Alao can you confirm our reserve grade coach is operating in a part time capacity

Thanks
Apologies that I missed the first question, there is a lot of posts on here so i appreciate everyone patience as I try and get through as many as I can. I've only got 20 min this morning so I'll dive in.

The definitive plans are not far away, there is a doc on the inner west council website that has the LO details. In short it is a roofless grandstand on the Iron Cove end and a full gut and rebuild on the main grandstand to improve facilities.

C-town has a new grandstand as well on the same northern end opposite side of the league club. But there will also be a small centre of excellence building for uni and more corporate as soon as you walk in the main gates.

I can confirm that our reserve grade coach Tyrone McCarthy was initially employed as a part time coach however this was one of the first thing changed when I started as interim and Tyrone has been fulltime for several months now.

 
Do you have to justify this financially ? Ie. submit some kind of thesis or business plan to the board to increase the funds . Or is it more AD HOC . Eg. we need an extra scout in a certain area but the current budget doesn’t allow for the 80-100k for that guy/ girl . As opposed the pathways need an extra 1 mil for example and queue power point presentation outlining exactly where that money is spent .
I’m just curious in the process .
The process i am driving is that internally we build a detailed plan of everything that needs to be achieved and then start ticking them off one by one. From scouts, player payments, coach education, coach development, player welfare, medical, strength and conditioning resources, training facilities, technology (GPS, video), pathways structures, recruitment resources, scouts, targeted academies, schools, accommodation, club philosophy & technical development the list goes on on so the question is what is the most impactful and important areas to throw resources at in 2027, then 2028 and 2029 onwards.

This is a big beast that can't be eaten in one bite, just have to take it one small bite at a time.
 
Hey @ShaunMielekamp,
Thanks for taking some time out here to talk on the forum. I enjoyed your chat with Matty G and agree with the idea of fans, club, members and everyone trying to find ways to get the crowd into it at Campbelltown. Need to make it an extra man for the Tigers like we get at Leichardt (but in its own way).

Hopefully we can look to build up that atmosphere and make it a great place to attend games in the future and change results to make it a graveyard for opposing teams to visit! I have been to nearly every home game at Campbelltown for the past 10 or so years and the results haven't been pretty. Walking out of there with a win, always feel like a buzz!

Secondly, I am a sucker for watching lower grades before the NRL fixture. Is there a way this can be factored into more matches from 2027 and beyond? Watching Latu, Javon and Jared combine well to put Manly away before the game against Dolphins was great to see before the main game.
The biggest challenge that we are trying to navigate is what is being caused by having the extra man on the bench. If we have KOE games before the NRL then key players end up missing game time, if we have KOE cup on after NRL then the experience is pretty poor with game either very late or removed from the NRL match day experience. This is a difficult one to solve so it is probably just trying to get a consistent balance between the two.
 
Yes is there a way for bar tv to be included in a digital membership. Also how come the digital memberships aren’t released at the same time as other memberships?
Good question, to be honest I don't have a full picture but i will ask. I know there was an alignment with Kayo subscription price times that I think caused some mis alignment. I haven't looked at Bar TV but I am very glad to be able to access this so makes sense to get more members using it.
 
Could you please shed some more light on the Campbelltown redevelopment? There have been mock ups circulating, but nothing appears to have been formally confirmed.

From my understanding, the redevelopment may only involve a new grandstand (similar to Leichhardt). So its difficult to determine whether Cambo will offer a clear commercial advantage over Leichhardt once the works are completed.I assume there would be more corporate faciltities or something.
Council hasn't released these yet but from what i have seen they are not far away from the final designs.
 
@ShaunMielekamp Anything to address our absolutely unprofessional, insipid poor performances for the last 3 months.

At this stage I won't be attending the last 2 games I already have tickets too and certainly won't be renewing my membership next year ......
 
Good on you Shaun, welcome to the forum.

You obviously realise that some on here are just angry at the world, please try to laugh some feedback off.

As a 16 consecutive year member I remain committed to supporting the club financially. In this context HBG funding is my largest frustration. They want to own Wests Tigers, but then aren’t prepared to pay the upkeep required…

Kinda feels like you get the funding appropriate to come 17th and then we all hope for results that are top 8.
Have the HBG clearly outlined what they would need from you to agree to increase funding to something like the 50th percentile of clubs?
We are building an apples for apples report to better understand the funding gaps. there is a lot of mixed information out there and hard to truly judge the different expenditures. I don't have a clear picture yet but what is stark for me is the training facilities that our pathways have access to. One of my key roles is to work closely with HBG to ensure we have what we need for the short and long term.
From and NRL perspective we have all the resources we need so it is a pathways and female space that is getting a deep dive into.
 
Also some people on the forum always asking about injury updates take a very long time and sometimes no information on the clubs site
As injury updates often change daily it is hard to keep up to speed myself. We do aim to drive the major updates via our socials and should be the main source of information. Now that we have Wayne Cousins back in our media team I'm confident there will be more regular updates coming through. Sometimes these are tactical or confidential as well. It is one for us to keep working on
 
G'day @ShaunMielekamp

Broadly, how important do you see the Empower program featuring in the club's plans?

Personally I'm a massive fan of it and always want to hear more!
Of course I am very passionate about this space and the work that Empower does. this impacts real lives and makes real change, it makes it all worth the hard work to know that there is a bigger picture at play here. We have grown significantly here and will keep monitoring the refinement on the program. Western Sydney University play a huge role here in making sure we have evidence based programs and track the results independently.
 
One more question and I think I will be done let other people ask


Could you please explain the West Tigers structure

Like who's in charge ( you ) and what your role is and so on and so on

Like Benji's Job description


Pat Richards

Who looks after the cap

Who's main job for recruitment

Just a simple break down it would be interesting information
I'm the CEO so yes I am in charge - I do however fundamentally want to empower all staff to be the experts in their field. I use the metaphor that a Hospital CEO doesn't know how to do brain surgery but he needs to make sure the brain surgeon has the tools and equipment to do their job the best they can.

Benji is the head coach and all football matter are under his remit.

Pat Richards is the Senior NRL manager and role is to run all off field components of the footy dept

Shannon Gallant is the head of recruitment

The four of us work very closely together on all footy matters
 
Hi Shaun,

Really amazing for a CEO to jump onto the forum. Hats off to you mate.

I think we do all understand you have to do the best job that you can within your environment and unfortunately, that comes with restrictions based on the current governance setup. I'm sure you can sense the frustration about all that on here. We want qualified, competent board members, which other clubs seem to have, but we seem to be at the behest of what feels like some massive egos.

There's not much you can do there as they've shown that they don't want to improve in line with recommendations. I do fear that entitled culture from the top continues to permeate internally to our detriment, especially when everyone else is expected to earn their place...

Now I've covered that rant that none of us can seem to fix, my question (or suggestion) is actually to look at an endowment fund. I spoke to JP when he was around briefly and nothing really happened. But you have some really passionate supporters on here that may want to provide something similar to the foundation 13, as part of their estate.

It's a bit morbid, but I really think it's something that could help build some wealth at the club. It probably can't be marketed (News Corp would love to slam that angle..), but setting up a vehicle for people to do so, would be great.
Bequests are a revenue stream that whilst morbid they can be very for filling for families to now their loved ones are leaving a legacy with their club. the Australian Sports foundation has a facility to process these that ensure it doesn't all get eaten up by tax as well. It is always a hard topic to promote as social media and fan culture would likely take a promotion of this sort into an inappropriate area. So it is on the agenda, just well down the list.
 
Welcome to the forum, Shaun. Watch out, there are some lunatics here. By the way, have you considered joining the Alex Seyfarth fan club? I am the president, if you apply now I would make you my vice president.
I haven't consider but happy to join. however I'll decline the vice president role as I have too much on my plate at the moment.
 
Hi @ShaunMielekamp ,

Since we are now finally making a profit, I hope that we can be self sustainable and don't need as much funding from HBG. I'm sure you're working very hard to get sponsors on board.

In terms of funding and resources, how are they distributed at Junior levels? Compared to other club, how much money do we spend per team at the Junior levels?

And further to that, are there any thoughts on developing an Academy where players from Andrew Johns Cup all the way through to NRL train under one roof so that the Junior players can see the professionalism required at NRL level?

Based on the financials so far, would you say the quality and quantity of coaches, trainers, physios and equipment etc meets the standards of other "richer" clubs such as Dogs, Panthers etc?
This is where we need to put as much resource as we can for the long term - it is a big ocean but I am passionate about building this for the long term
 
I'm the CEO so yes I am in charge - I do however fundamentally want to empower all staff to be the experts in their field. I use the metaphor that a Hospital CEO doesn't know how to do brain surgery but he needs to make sure the brain surgeon has the tools and equipment to do their job the best they can.

Benji is the head coach and all football matter are under his remit.

Pat Richards is the Senior NRL manager and role is to run all off field components of the footy dept

Shannon Gallant is the head of recruitment

The four of us work very closely together on all footy matters
No disrespect and I think Benji has a long coaching career ahead of him, but is there any inclination to get some more experience into that group, particularly a person with a record of success within the NRL. It’s not a surprise that results trended upwards last time we brought someone like that in.
 
Not a question but a comment for Shaun or whoever from the club may read this… the game day operation must improve. It’s poorly run, poorly presented and often cringe inducing and amateur at best. To improve this aspect of the clubs operation is simple, cheap and aiming toward a worlds best practice is low cost, high return for paid up members. I hope the club in the offseason can look around the world of sport to see who does it best, cost effectively and steal their ideas.
Some suggestions - as mentioned here previous, the covering of replays on the screens at grounds is embarrassing. I know you have to advertise, but there’s better times to do this. I also understand that this may be a condition of the broadcast deal but if it is not I would like to see it stopped immediately.
The most regular at ground mc hired is terrible, better talent must be obtained, the young bloke Lachy Pringle is an immediate upgrade.
The attempt to make never tear us apart as an anthem is admirable but not connecting, especially when the mc has to step in to sing. Not acknowledging that Port Adelaide have this as their anthem, and do it well - playing just before the game - is again, a bit amateur… and the tigers already used this crucial moment to play welcome the jungle, a true organic anthem of the club that is one of the best parts of the game day experience. Best of luck with everything that needs turning around at the club, hopefully your bosses can be a bit hands off except when reaching for their wallets.
I appreciate the feedback - We will keep working and building here to deliver the best match day we can. C-town next year will have a huge emphasis on this. My motherhood statement is that we need to turn match days into events and events into festivals.
As far as never tear us apart it did show some promise for a while, these initiatives only ever work long term when they align with on field success. I did have to take a breath myself with never tear us apart because not only was Port using this but the Newcastle Jets as well. the team here were passionate to give it a go and I will always back passionate staff to have a crack at something new.
 
Hi Shaun. Thanks for the opportunity to have contact with you. It's much appreciated. Two queries.

Has the club begun its look into the season results yet? I think the middle season car crash results provide an earlier opportunity to start looking at things closer rather than wait until seasons end to start.

Secondly, Has the club given any further long term thought to a single home ground? I think even with the updates to Leichhardt and Campbelltown we still have 2 x borderline grounds that don't meet nrl standards. We need ti get crowd size to 25,000. For my 2 cents I'd upgrade Leichhardt further in time and play the reserves and lower grades at Campbelltown and give Lidcombe the flick.
 
Jokes aside @ShaunMielekamp...

How the hell do you dig out this club? I'm an A-League fan (admittedly Sydney FC,) and you did something special with the Mariners, Cumdog, bringing Vuka to the coast, the wizard of Woy Woy came home.

You are quite clearly someone who can make good things happen on the smell of an oily rag.

WT arguably have more resources so what is your blueprint to rescue us from a 15 year finals hiatus. What is the derivation, if any, from Richo's plan?
Everything operationally is still flowing from the structure and plan that was put in place by Richo. Of course it is evolving and there is a long term scope and view to this being added.

There is no silver bullet and every club has it's different nuances. Primarily I do like to focus on a simple principle of not making the same mistake twice - easier said than done but a message that i am really focussed on each staff member ensuring they are continually learning and growing in their roles.
 
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