Rabbitohs show why you should try this at home

innsaneink

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http://m.smh.com.au/rugby-league/league-news/rabbitohs-show-why-you-should-try-this-at-home-20140425-zqzf1.html#ixzz2zwGfgCYI
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In the first of a two-part series, Michael Chammas examines why Sydney's club want to move games from their spiritual home grounds.

The gamble South Sydney took almost a decade ago when they packed up and moved their games from their spiritual heartland to western Sydney has not only paid off, but paved the way for rugby league to enter into a new era.

Clubs are aiming higher, dreaming bigger and breaking records that only a few seasons ago never seemed imaginable.

What the Rabbitohs have done, and the Bulldogs to a certain extent, have forced those Sydney clubs still hanging on to the roots of yesteryear to venture into uncharted territory.

Fairfax Media has spoken to all Sydney clubs to reveal the expenditure and revenue comparisons between suburban grounds and the larger venues.

Suburban grounds aren't dead - just have a look at the crowd that piled into Leichhardt in the pouring rain earlier this month. But, as Dragons chief executive Peter Doust put it, "we needed to change or we would be left behind".

In a few years time rugby league club bosses hope the crowds that piled into ANZ Stadium on Good Friday and Easter Monday would no longer be considered one-offs but the norm.

Could you imagine if the Eels had played their game against the Tigers at Pirtek Stadium? There would be 30,000 fans disenfranchised. Rugby league cannot afford to be turning fans away. And no matter how wonderful and atmospheric Leichhardt and Kogarah are, the reality is that the club's visions are outgrowing these iconic venues.

There was an outcry from Tigers fans in Campbelltown after attracting just over 6000 for the game against the Cowboys a fortnight ago. They want the club to play against the higher-profile teams, but the reality is the future of suburban grounds will involve out-of-town teams.

"I think there's always a role to play for suburban grounds," Tigers chief executive Grant Mayer said. "The complex part of it is making a decision on right game, right venue, right time, can only happen when the draw is released. No suburban ground could have hosted Easter Monday with the Eels and Wests Tigers. That speaks volumes of what will happen in the future.

"It just may mean that in the main, suburban venues will see out of town teams or the lower drawing Sydney teams on a regular basis. We've tried over the last two years to share the split across Campbelltown and Leichhardt."

Reciprocal membership rights are adding further value to membership packages and increasing crowd attendances.

When the Dragons play the Bulldogs at ANZ Stadium, around 36,000 members combined have access to the match, but if that was at WIN Jubilee Oval almost half of those would be stranded outside of the gates.

The Tigers, Eels and Dragons are offered guarantees in excess of $125,000 to play at ANZ Stadium, with the stadium hopeful of helping build crowd attendances so that eventually they will be able to sustain themselves and operate like the Rabbitohs and Bulldogs.

SOUTH SYDNEY RABBITOHS

ANZ Stadium

Capacity: 82,000

Expenditure

ANZ Stadium: Fee paid based on per ticket sold.

Revenue

Merchandise: $70,000 average per game. (When they left the Sydney Football Stadium, the Rabbitohs didn't have the rights to merchandise sales on game day. They now are the most profitable sporting club in Australia in merchandise.)

Corporates: $120,000 per game (Up to 1000 people with an average of 600)

Tickets: $200,000 per game (In 2005, their final year at Allianz Stadium, the Rabbitohs' gate share net profit for the entire season was $36,000)

Signage: $65,000 per game (South Sydney have $7.5 million worth of sponsorship for 2014).

Profit: $440,000

In South Sydney's final year at the Sydney Football Stadium back in 2005, the net profit for ticket sales was $36,000 for the entire season. Chief executive Shane Richardson then took a massive gamble and **moved games to ANZ Stadium for a guarantee in excess of $100,000 per game. However crowds have grown since moving to Olympic Park and last year the club ceased their guarantee arrangement with ANZ for a new deal that entitles the club to 100 per cent of revenue.** The Rabbitohs are now the benchmark for Sydney clubs. In 2013 the Rabbitohs net profit for ticket sales was $2 million. They have also increased their membership revenue from $365,000 in 2005 to a projected $4.5 million (32,000 members) in 2014\. The club turned over $8.5 million in 2005 compared to an estimated $26 million they will turn over this year. By moving to ANZ Stadium, South Sydney have enjoyed a substantial growth in membership in western Sydney. They now have 58 per cent of their members living in the inner west and greater western Sydney. They also take games to Cairns, Perth and Gosford, with 1500 members in Western Australia, 3000 members in Queensland and 1500 members (more than any other NRL club) on the Central Coast. They are about to release a plan to increase turnover to $34 million and membership to 50,000 by 2018\. It was reported in 2004 that the Rabbitohs needed a crowd of 9000 at Allianz Stadium just to break even.

SYDNEY ROOSTERS

Allianz Stadium

Capacity: 45,500

Operational costs: The Roosters are a tenant of Allianz Stadium and have an undisclosed deal with the SCG Trust which includes match day, training and administration building use rolled into one. The club has to play a minimum of 10 games at the venue each season until the end of 2019.

Ticket sales and average crowd: The Roosters get 100 per cent of the gate share. Every second season the club experiences greater ticket sales because they host the ANZAC Day game against the Dragons and the season opener against South Sydney in the same year. This year they will struggle to maintain last year's average crowd of almost 20,000 (fourth in NRL). The Roosters averaged around 14,000 in 2012.

Corporate: The Roosters can host up to 1000 people. They also have to accommodate for SCG Trust members.

Merchandise: The Roosters don't have any game day merchandise rights as part of their deal with Allianz Stadium. They get a small percentage of the gross.

Membership: 15,000 with a projected total of 17,500 by the end of the season. It has increased 50 per cent since 2012 (10,000). If the Roosters reach their target, membership will bring in $2 million to the club.

Signage: The Roosters only have access to LED signage that they can sell or give to sponsors. The rest of the stadium signage belongs to the Trust.

The Roosters have been at Allianz Stadium since it opened in 1988\. They train and play at the precinct, while their administration are all in the same building adjacent to Allianz Stadium. The club prides itself on the strong culture that comes with having all the club's staff and players in the same facility, which is a luxury most clubs don't have. The club concedes the precinct is in dire need of an upgrade on both the infrastructure and technology fronts. There are only 2500 car spots, and while there is public transport, it isn't as convenient as what the Trust have planned. There is a light rail proposal to be linked to the precinct for 2019, while a pedestrian bridge over Anzac Parade expected to be ready in time for the cricket World Cup in January will make access from Central station a lot easier. Outside of the Roosters, St George Illawarra are the only other team to sign a deal with the Trust, playing one game at Allianz Stadium and the Sydney Cricket Ground this year. The Roosters used to take a home game away from Allianz Stadium for financial reasons. They still have the option of moving two games per year, however the Roosters board has put a red pen through the initiative given they lost all 11 of their relocated games, the last a 50-12 thrashing at the hands of the Cowboys in 2012\. The Roosters are more than happy with their arrangement with Allianz Stadium, but concede technological advances needed to be made to keep up with consumer demand. "It's our spiritual and geographical home with our training, administration and game day all based out of the precinct," a Roosters official said. "As the only full-time rugby league tenant, we want to continually work with the Trust to maximise crowds and enhance experience for our members and supporters. We want to see this stadium have the best technological facilities. There's also the added advantage of being next door to the NRL offices, while also working with the Sydney Swans, Waratahs and Sydney FC."

CRONULLA SHARKS

Remondis Stadium

Capacity: 22,000

Expenditure

Operational costs: $70,000 (Ticketing, security, police, big screen)

Maintenance/utilities: $48,000 (The Sharks own their ground, so they are responsible for the maintenance of the stadium)

Total: $118,000

Revenue

Merchandise: $17,000 per game

Corporates: $145,000 per game

Ticket sales: $93,000 per game

Signage: $40,000 per game

Catering: $10,000 per game

Total: $305,000 per game

The Sharks are the only club in Sydney to own their own ground. Their game day expenditure is far greater than any other team given they have to pay for the maintenance and upkeep of the ground. The Sharks don't have a major sponsor but still managed average crowds in excess of 13,000 the past two seasons. They have started 2014 with a home crowd average of 11,903 for their first four games.

MANLY SEA EAGLES

Brookvale Oval

Capacity: 23,000

Fairfax Media contacted the Sea Eagles but they declined to provide specific confidential details of their game day expenditure and revenue at Brookvale Oval. The club is in the process of a feasibility project in partnership with the NRL in relation to a proposal to build a new grandstand that will cover part of the eastern hill and will increase undercover seating capacity. There are only approximately 3000 undercover seats which includes all corporates at Brookvale Oval. The vision is to increase membership with a new grandstand and to potentially turn the venue into a multi-purpose facility that can be used for a range of sports and community events. In the past few years, the club has grown its membership from 7000 to almost 13,000 - this year breaking the club's record. The club is now restricted on the number of seated memberships it can sell, as membership is capped at approximately 13,000 for Brookvale Oval. The Sea Eagles have taken two games to the Central Coast this year which provided in excess of $350,000 in guarantees. The Sea Eagles fans haven't traditionally embraced home matches at Allianz Stadium, however infrastructure restrictions, including no train line, have played a significant part in this.

ST GEORGE ILLAWARRA DRAGONS

WIN Stadium and Jubilee Oval

Expenditure
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Operational costs: The Dragons have one of the highest venue cost structures in the NRL. It costs them more to use Kogarah than Wollongong, however their deal with WIN Stadium escalates by use of the precinct as their training base and football offices. The Dragons pay over $140,000 in rent and costs to Kogarah Council each year and individual game day costs are greater than most venues because of the inadequate infrastructure.

Revenue
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Ticket sales: Kogarah sold out has a negative contribution and a sold out WIN Stadium has a minimal positive contribution.

Merchandise: Average of $35,000 at Kogarah and $25,000 at WIN Stadium in Wollongong.

Corporate: The capacity at Kogarah is 1564 while WIN Stadium has 1099\. The club has five categories of corporate tickets ranging from $80 per person to $250 per person.

Signage: The Dragons own all signage inventory at Jubilee Oval and split the signage with the WIN Stadium Trust in Wollongong.

Membership: For those who have ticketed memberships at the traditional surburban home venues the split is 60 per cent in Kogarah and 40 per cent in Wollongong. The Dragons have 18,050 ticketed and non-ticketed members to date that bring in more than $2 million to the club.

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ANZ Stadium, Allianz Stadium and Sydney Cricket Ground
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Expenditure
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Operational costs: Nil

Revenue
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Stadiums: The Dragons get an undisclosed guarantee for their two games at ANZ Stadium in the short-term, moving to a ticket share over time. At Allianz Stadium, the Dragons have options for up front guarantees and/or ticket share. The Right Game Right Venue strategy will deliver more than $1 million each year due to an increase in revenue and decrease in costs. This strategy also includes opportunities for growth in all revenue streams, from moving these four games away from the suburban venues, with each game estimated to be worth $250,000 more than a game at Kogarah or Wollongong.

Ticket Sales: Anzac Day is worth $400,000 to the Dragons in ticket sales. They get nothing from ANZ Stadium for ticket sales because of their guarantees in the short term. The club shares the gate with South Sydney in the Heritage Round clash at the SCG and the return event at ANZ Stadium. The possibility of an extension of these principles exists for the future.

Merchandise: The Dragons have just signed a new deal with ISC Sports, their largest apparel partnership to date that is expected to increase merchandise sales, with a focus on street wear.

Signage: The signage arrangements at ANZ Stadium are similar to WIN Stadium, they are joint ventured with the venue.

The Dragons and NRL Right Game Right Venue strategy will mean that the club has five home grounds for the next four years just over 100km apart with the objective of developing more marquee events at the bigger venues, accessing new markets as well as maintaining balance with their traditional venues.

They play four games at Kogarah, four games at Wollongong, two games at ANZ Stadium and one game at both Allianz Stadium and the Sydney Cricket Ground. The financial return underpinning this strategy will enable the club to be sustained over the longer term and for them to be able to compete at the top end of the game, continue to invest in pathway development and community activities. The club has averaged a crowd of 14,164 at Kogarah since the start of the joint venture and 13,055 at Wollongong. They've also played a number of games at the larger venues, with an average of 19,981 at ANZ Stadium and 16,157 at Allianz Stadium.

At the suburban grounds, not every fan is entitled to a seat. At Kogarah there are 11,824 seats with 5670 under cover. At Wollongong there 14,591 seats with 9751 under cover.

The club had plans in place to build covered seating at the southern and northern end of Jubilee Oval, however the government funding policy means that money will be invested into keeping the larger stadiums up to date.

The Dragons are the fourth most popular team in western Sydney, a new market for the club, and while the Dragons have grown their membership and partnership numbers in the region, they've also been unable to retain some disgruntled fans who haven't renewed their membership because of the decision to play less games at the suburban grounds. This was not unexpected but the club believes that their supporters want to see their team participate in the big marquee events and remain competitive with the biggest clubs in the NRL.

More than 1500 fans recently signed a petition to play more games at Kogarah.

In tomorrow's Sun-Herald - how the western Sydney clubs are dealing with big decisions involving home grounds.
 
Either way I hope one day I can safely afford the trip down to the Sydney suburbs and see a game at Leichhardt.

I don't really care about the other grounds. Maybe Campbelltown.
 
@innsaneink said:
Makes you wonder why Humpty moved us to Allianz

ANZ seems a much better gig

I never understood this decision. Its not in our geographic area and the deal isn't as good.
 
Just looking at those figures we should be at least looking at an 8/2/2 split for the next couple of years and then moving all games to ANZ. Souths have done an amazing job in turning the club around. It just shows with a successful side and world class facilities what you can do.
 
The only thing that will stop this is a new stadium in C-town/Liverpool. Seeing as how that won't happen, this is the future methinks.
 
We've all known this for a few years now. Not so much the actual dollars but we've known the money was always to go to ANZ.

I've always liked the Leichardt fortress as do the players. Having said that, I have also stated previously that Campbelltown stadium should be upgraded and that should be our future home. But the figures don't lie. We should be looking at the major stadia for our future home ground. Just like Melbourne and the AFL.

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**PART 2**

![](http://images.smh.com.au/2014/04/26/5379230/–-jesper-20140426144522677006-620x349.jpg)

In part two of a series, Michael Chammas examines the financial advantages of Sydney clubs moving games to larger grounds.
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PARRAMATTA EELS - Pirtek Stadium, ANZ Stadium

PIRTEK STADIUM

Capacity: 20,700

Expenditure: Operational costs: $70,000

Revenue: Ticket sales: $58,000 (round one), $55,000 (round four).

Merchandise: $37,000 average a game (up from $17,200 in 2013)

Corporate: $80,000 (capacity of 800 at about $100 a head)

Signage: $120,000 a game

Profit: $220,000
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ANZ STADIUM

Capacity: 82,000

Expenditure: Operational costs: $15,000

Revenue: ANZ Stadium: $175,000 minimum guarantee a game

Ticket sales: $0 (ANZ Stadium receives money from ticket sales. There is a profit-share agreement in place for large crowds that gives the Eels an incentive to drive crowds and commercial. That agreement came into play on Easter Monday.)

Merchandise: $21,000 average (For the Easter Monday blockbuster game against the Tigers, the club sold $50,000 worth of merchandise.)

Corporate: $80,000

Signage: $120,000

Profit: $381,000

Parramatta: The Eels are in the second year of a three-year deal with ANZ Stadium, with an option for another two years. They will play a minimum of two games a year at the Olympic Park venue with a guarantee of $175,000 a game.

A lucrative deal worth about $400,000 to play one game a year in the Northern Territory allows them to schedule nine games a season at Pirtek Stadium. The club needs to sell 4200 tickets (outside of its 12,500 ticketed members) a game to break even when playing at Pirtek Stadium, given approximately 55 per cent of ticketed members attend each game. The average profit per game at Pirtek Stadium is $220,000, well below the ANZ Stadium average of $381,0000.

The Easter Monday clash against Wests Tigers attracted 50,668 fans, allowing the Eels to activate a profit-share agreement with ANZ Stadium. The club earned about $60,000 more on Easter Monday than it normally would at ANZ Stadium. If the club switched its ratio of matches to nine games at ANZ Stadium and two games at Pirtek Stadium, it would benefit from an estimated $1.4 million growth in game-day profit.

Even if Pirtek Stadium is at full capacity, the club estimates the game-day profit will be $70,000 less than an average game at ANZ Stadium. Research undertaken by the club has shown the 5.30pm timeslot on Saturday evening is the most popular with the Eels fans.
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PENRITH PANTHERS - Sportingbet Stadium

Capacity: 22,500

Penrith: Fairfax Media contacted the Panthers but they declined to provide the confidential figures for their game-day expenditure and revenue. The club is hopeful a new stadium will be built in Penrith. A proposal has been put up to sell the greyhound racetrack at Wentworth Park for a billion-dollar residential development to fund a new sporting arena in western Sydney.

A Deloitte report details a plan to sell Wentworth Park Sporting Complex — in Glebe, opposite the Sydney Fish Market on Blackwattle Bay — Fairfield Paceway, Bankstown Paceway and Penrith Paceway. The proceeds would fund a 35,000-seat covered stadium in Penrith worth about $350million, and a multi-purpose racing facility at Eastern Creek, which will turn the site into the hub of greyhound and harness racing in Sydney.

The finishing touches are being put on the master-plan for the 35,000-seat stadium, which would include an aquatic centre, which is expected to cost $300 million-$500 million. Its success hinges on the proposed Badgerys Creek airport. The stadium could be used by NRL teams, the Western Sydney Wanderers, the Penrith Emus rugby union club and other local sporting teams, and could host concerts and events. There have been discussions about the venue being controlled by the ANZ Stadium Trust, which would allow the four western Sydney-based NRL teams — Parramatta, Canterbury, Penrith and Wests Tigers — to split home matches between the two venues based on the number of fans each game is expected to attract.

The Panthers have averaged home crowds of just more than 10,000 for the past two years. Their largest average home crowd for a season was in 2003 when they averaged 17,771.
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CANTERBURY BULLDOGS - ANZ Stadium

Capacity: 82,000

Expenditure: Operational costs: Fee paid to ANZ Stadium based on ticket sales

Revenue

Ticket sales: Each club estimates a ticket is worth $15 to $25 a person. Against South Sydney on Good Friday last year, the Bulldogs made more than $400,000 on ticket sales alone from a crowd of more than 50,000 (club members did not pay for entry).

Average crowd: 21,371 (a 155 per cent increase in average crowds compared with the club’s last season at Belmore Sports Ground in 1998, when the Bulldogs averaged 8363 for a home game).

Corporate: The Bulldogs have some of the largest corporate numbers in the NRL. Some 140 companies and an estimated 1000 people in total use the corporate facilities per game (at an estimated value of $120,000).

Merchandise: The Bulldogs average $1.50 a spectator for each game and up to $2 a spectator at blockbuster matches.

Membership: 14,500 (a 480 per cent increase on the club’s last season at Belmore).

Bulldogs: The Bulldogs were the first club to use ANZ Stadium as their home ground in 1999\. From 2001 to 2005, they played most of their home games at the nearby Sydney Showground, before making the permanent move to ANZ Stadium in 2006\. Last year they became the first Sydney club to attract more than 50,000 people to a regular season match when 51,686 spectators piled into ANZ Stadium for the Good Friday clash against South Sydney.

With reciprocal membership rights allowing fans of both teams to attend the match, the Bulldogs sold an additional 20,000 tickets, worth about $400,000\. Reciprocal rights have added further value to memberships, allowing fans to attend a total of 15 games at the Olympic Park venue this year. ANZ Stadium has this year introduced free wi-fi for fans, which Bulldogs chief executive Raelene Castle believes is a huge advantage over suburban grounds. ‘

‘The addition of the wi-fi to ANZ Stadium gives the in-stadium crowd the opportunity to tweet, text, Facebook and view statistics and replays in a similar way to the fans at home,’’ Castle said. ‘‘This technology will become more valuable as the Bulldogs develop more fan initiatives with wi-fi at the centre.’’

The Bulldogs have played a trial match at their spiritual home at Belmore the past two seasons and there have been discussions about a NRL match in 2014 to celebrate their 80th anniversary being played at the ground. However, operational costs, which include bringing in lighting up to broadcast standard for night games, means the Bulldogs will sacrifice a substantial amount to stage a match at the venue, even if were a sellout.

There are now also free trains to and from games at ANZ Stadium, a benefit not available at suburban grounds.
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WESTS TIGERS - Leichhardt Oval, Campbelltown Sports Stadium, ANZ Stadium
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LEICHHARDT OVAL

Capacity: 20,000

Expenditure: Operational costs: $65,000 (Ground rental, hiring of the big screen, ushers, security, police, cleaning and waste removal).

Revenue

Ticket sales: $200,000 for a sell-out crowd at Leichhardt Oval. There is a budgeted difference in average ticket price between Leichhardt and Campbelltown, with about a $4-a-head higher return at Leichhardt. Undercover seats at the Leichhardt ground are scarce, therefore the higher premium charge.

Corporate: $55,000 (capacity of 550 at approximately $100 a head)

Merchandise: Roughly worth $1.20 to $1.50 a head ($35,000 in round five)

Signage: Only one stand for signage opportunity not in television range.

Average crowd: 14,279 for the past three seasons (five of the past 13games against Sydney teams).
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CAMPBELLTOWN SPORTS STADIUM

Capacity: 20,000

Expenditure: Operational costs: $70,000 (ground rental, hiring of the big screen, ushers, security, police, cleaning and waste removal).

Revenue

Ticket sales: $170,000 for a sell-out crowd at Campelltown.

Merchandise: Roughly worth $1.20 to $1.50 per head ($16,000 in round six for a crowd of just more than 6000)

Corporate: $47,000 (capacity of 470 at appx $100 a head)

Signage: Greatest opportunity for signage sales of all three venues because the club has 100 per cent inventory. However, appeal is lower because games are rarely on free-to-air television.

Average crowd: 13,256 for the past three years. (Six of the past 13games against Sydney teams)
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ANZ STADIUM

Capacity: 82,000

Expenditure - Operational costs: $10,000-$15,000

Revenue

ANZ Stadium: In excess of $125,000 average guarantee.

Ticket sales: $0 (ANZ Stadium receive the money from ticket sales. There is a profit-share agreement in place for when all operational costs, including gate receipts, are met. This is an incentive for the club and venue to maximise crowds and receive an equal split.)

Merchandise: Budget for $1.50 a person, with average crowd attendances budgeted for 22,000 a game. On Easter Monday, as the away team, the club sold $16,000 worth of merchandise outside the stadium. The club was not entitled to merchandise rights at the ANZ Stadium and had to sell outside the ground).

Corporate: Estimated $70,000 (maximum capacity in excess of 1000)

Signage: Shared inventory for big screen and signage.

Average crowd: This is the first year of a new deal at ANZ Stadium. The Tigers averaged 18,018 at Allianz Stadium (one game at the SCG) during the past three years. Ten of the 12 games were against Sydney teams, the other two were against the Broncos. Their only home game at ANZ Stadium this year attracted 20,061.

Wests Tigers: The Tigers played some games at ANZ Stadium between 2005 and 2008, but in 2009 the club’s former administration signed a deal with Allianz Stadium to play four games a year at the venue. The club decided against extending its stay in the city despite being offered $100,000 a game to play at Allianz Stadium.

They are now in the first year of a 10-year deal with ANZ Stadium worth close to $500,000 for four games with the potential to play up to six games a year. The club put up an online poll before moving to ANZ Stadium, with 51per cent of fans voting in favour of the Olympic Park venue compared with 49 per cent at Allianz. However, the club believes it has more of a connection with the west rather than the city, plus it provides an opportunity to offer cheaper entry-level memberships worth $50 for eight games at ANZ Stadium (four home games and four away games with reciprocal membership rights). They now work in partnership with ANZ Stadium to promote the game, whereas at Leichhardt and Campbelltown they are the sole promoters.

‘‘The more games played at ANZ Stadium, the more leverage the game and the venue has with state and federal government to consistently upgrade and develop not only the facility but the precinct to provide customers an improved match-day experience,’’ Tigers chief executive Grant Mayer said. While some details of the finances of each club are private and confidential, Mayer believes sharing this information is beneficial for the game to drive greater commercial benefits for each club.

‘‘If the clubs pooled resources and negotiated as one, then our buying power is magnified exponentially and that increases the commercial return for the clubs,’’ Mayer said. ’

Read more: http://www.smh.com.au/rugby-league/league-news/home-truths-why-playing-at-big-venues-pays-off-for-sydney-clubs-20140426-zr05p.html#ixzz301ycadYf
 
@innsaneink said:
**PART 2**

![](http://images.smh.com.au/2014/04/26/5379230/–-jesper-20140426144522677006-620x349.jpg)

WESTS TIGERS - Leichhardt Oval, Campbelltown Sports Stadium, ANZ Stadium

LEICHHARDT OVAL
Average crowd: 14,279 for the past three seasons (five of the past 13games against Sydney teams).

CAMPBELLTOWN
Average crowd: 13,256 for the past three years. (Six of the past 13games against Sydney teams

ANZ STADIUM
Their only home game at ANZ Stadium this year attracted 20,061.

Thanks for posting Ink.

The crowd number graph they compiled is incorrect and very misleading, particularly in relation to the Leichhardt and Cambo figures.
 
The numbers, in the short term, certainly favour Homebush. But a couple of things worry me:

- In general, I don't think the best recipe for success is to see what someone else is doing to be successful and try to copy it. Souths are - dammit - a well-run club, that's for sure. But shouldn't the Tigers be trying to do things to emphasise their own uniqueness? I've always hated the idea of being the third team playing out of Homebush (and, being realistic, in terms of current fanbase and financial clout that is very much what the Tigers would be). If push comes to shove, what would the Tigers really be in that case? Which leads to:

- You have to be really, really careful about dumping your heritage. If the Tigers stop playing at Leichhardt that's it - it won't be coming back. In fact, it would be flats within three years. I'd like to see club management coming up with innovative ways to make Leicchardt work better. People love going there (not all people, but plenty), so surely there must be ways of monetising this?
 
@formerguest said:
@innsaneink said:
**PART 2**
![](http://images.smh.com.au/2014/04/26/5379230/---jesper-20140426144522677006-620x349.jpg)WESTS TIGERS - Leichhardt Oval, Campbelltown Sports Stadium, ANZ Stadium

LEICHHARDT OVAL
Average crowd: 14,279 for the past three seasons (five of the past 13games against Sydney teams).

CAMPBELLTOWN
Average crowd: 13,256 for the past three years. (Six of the past 13games against Sydney teams

ANZ STADIUM
Their only home game at ANZ Stadium this year attracted 20,061.

Thanks for posting Ink.

The crowd number graph they compiled is incorrect and very misleading, particularly in relation to the Leichhardt and Cambo figures.

The interesting fact is that Cambo has played more Sydney teams in the past 13 than LO. You wouldnt know that from some of the talk. Seems like a fairly even split.

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I would love to go to more LO games, The atmosphere is bloody crazy I have been there 5 times and every single time I have been there we have won. But since I'm under 18 it's harder to find ways to get there from where I live and also I can't buy tickets online so I have to get them from the gate and that means all the good seats are gone (like today)
 
@Tigersman said:
I would love to go to more LO games, The atmosphere is bloody crazy I have been there 5 times and every single time I have been there we have won. But since I'm under 18 it's harder to find ways to get there from where I live and also I can't buy tickets online so I have to get them from the gate and that means all the good seats are gone (like today)

When you only get something occasionally, you appreciate it more than if its something you have all the time
 
@innsaneink said:
@Tigersman said:
I would love to go to more LO games, The atmosphere is bloody crazy I have been there 5 times and every single time I have been there we have won. But since I'm under 18 it's harder to find ways to get there from where I live and also I can't buy tickets online so I have to get them from the gate and that means all the good seats are gone (like today)

When you only get something occasionally, you appreciate it more than if its something you have all the time

100%
 
If we finished in the top four in 2012 & 2013 like we did in 2010 & 2011, our sales, gate & attendances would be through the roof. With success comes the spoils. It is all relative. If the expectations were not on Souths, do you think they would have the figures they have? Go Westsigers!
 
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