I have the answer! Tigers can shift from being a football club to an entertainment franchise.
At the time I thought Maguire's Tales from Tigertown was a silly distraction that a struggling team didn't need.
Now I see the genius of it. Tales from Tigertown should be an ongoing series. Footy melodrama! Chairs kicked. Massive sprays. Coach sackings. Wooden spoons. False dawns. Boardroom strife. CEOs ousted. Tigers v Magpies boardroom battles. Agent skulduggery. Record thrashings. Player conflict and betrayals. Ripoff contracts. Battling internal factions in the team. Media scrutiny and pressure.
Each year, the promise of a new dawn but, like Gilligan's Island, as soon as success looks to be within reach, something will happen ... maybe a ratings winner? Maybe even a Hollywood movie!