THEY ARE BACK!

@Centaur said:
@Yossarian said:
Surely compared to some of those Angus burgers, making a McFeast is a walk in the park! The buns and patties are probably the same as other burgers so you really only need the sauce and tomato which surely isn't a huge time drain?
I realise there has to be a tipping point in the number of different burgers you have but they're already expanded their range a number of times. Also having seen the variety in some of the US chains I think McDonalds can absorb the McFeast.

You have to look at the big picture. The Angus range is completely different from other items on the menu, it is marketed as a 'premium' burger thus has its own place in the menu offering.

But I think you are missing the point I am trying to make - McDonald's won't absorb the McFeast until they make enough money from it. They are not going to absorb it just because a few thousand customers want them too, they need a few hundred thousand customers.

After all, they are trying to run a profitable business.
Click to expand...
Click to expand...

No I do understand your point and clearly they weren''t moving enough of them for them to think it was worthwhile. I just question whether they've got the economics right, whether or not there are a sizeable portiion of people who will stop going rather than switch to another burger when they take it off. I just would have thought maintaining the McFeast would have minimal ongoing costs (I realise you're saying this is not necessarily the case and tbh I really don't know either way) but obviously McDonalds have calculated that this is not offset by acquiring new customers (whereas the Angus might attract people who would otherwise not eat there).

Bottomline really is the beef burger market (at least as far as fast food is concerned) is a duopoly. If we had the kind of choice you have in the US, you could guarantee the McFeast would be proudly on the menu.
 
That may be the "special sauce" (found on Big Macs) rather than the "secret sauce" Alien. On the other hand I may be completely wrong! There was some talk that the sauce on the most recent incarnation of the McFeast is actually the same sauce as the one on the McChicken.
 
@Centaur said:
@happy tiger said:
They need something in reserve when sales start to drop and then they throw up and old favourite which will boost sales
Same with KFC with 3 piece feeds and when these companies all do coupon drops

Quite the opposite. McDonald's don't let 'sales drop', they have been constantly rising for almost a decade now.

Promotions are run regularly to attract new customers, keep consumers interested and keep the brand fresh.

Not sure where you got the 10 cent figure from either, but regardless, most of the ingredients for a McFeast are used on other menu items. Economies of scale mean that the food cost of selling a McFeast is low, compared to an item of packaging which has to be produced specifically.

Another reason why seemingly popular burgers are only out for a limited time is because of the effect on operations. McDonald's is extremely process driven, with the assembly of a burger being akin to a production line. There are benchmark assembly and service times, and naturally an extra burger, with different ingredients and a different assembly processes will have an effect on normal process and operations. A perfect example of a product which was canned because of process more than anything else was the big breakfast. It was a pain to assemble, had its own packaing, and at the end of the day Macca's stop selling enough of them to justify leaving it on the menu.

Long story short, Macca's know how many McFeast they need to sell in order to justify keeping the McFeast on the menu. If demand is high enough, I am sure the burger will stay.
Click to expand...
Click to expand...

Yes you will have a PSA (per store Average ) which you will be aiming at
If you don't hit those targets the product doesn't stay Where did I get the 10 cent a box for packaging
From someone who knows
Shouldn't have put when sales drop but when they stagnant or flat line would probably be a better way of putting it they pull popular lines to reinvigourate sales
 
@Yossarian said:
That may be the "special sauce" (found on Big Macs) rather than the "secret sauce" Alien.
Click to expand...

i think the big mac sauce may have been a bit different years ago
 
@Centaur said:
The McDonald's shaker fries are back people. After a decade of lobbying and petitions, heaven in a fry box has returned.

Drool.
Click to expand...

What about dipping them in tomato sauce??
 
I used to like the McOz, it got a promotional run and then was added to the menu, but was taken off a few years later.

I heard they had trouble continually sourcing such a large quantity of beetroot for the burgers.

On the other hand they continue to put pickles on half the burgers, which I chuck away anyhow.
 
You must log in or register to reply here.

Latest posts

Members online

Total: 370 (members: 4, guests: 366)
Back
Top