Trend Micro - new shorts sponsor

[southerntiger]

Benji and Lote get help tackling spam and opponents

By Patrick Avenell

SYDNEY, NSW: Internet security provider Trend Micro has very quietly launched itself into the consciousness of the working class, Channel 9 viewers and Queenslanders by becoming the new shorts sponsors of the Wests Tigers NRL team.

Although it not unusual for consumer electronics companies to sponsor rugby league teams (see Hisense Sharks and Sanyo Panthers), this is a bold step into abstract branding for a company in the information and online security business.

With rugby league especially popular in Sydney western suburbs – which is not exactly where the Wests Tigers are based – this is a move towards securing some significant brand recognition within one of Australia’s most densely populated aspirational demographic.

It is also an area well-serviced by Trend Micro’s retail partners, meaning that Trend Micro may gain a slight competitive edge over rival brands when consumers make purchasing decisions.

Unfortunately, Trend Micro has not yet engaged the services of any players to make some comparisons between having a tough defence on the rugby league field and having a robust firewall on your computer.

Look out for the Trend Micro logo this Saturday night when the Tigers play away to North Queensland. The Cowboys themselves are sponsored by Harvey Norman.

[Fri 09/04/2010 01:54:04]

Tags:

* trend-micro

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Not sure if this is old news but apparently Trend will appear on our shorts for the first time this weekend. Positive signs for the clubs financials.

 

[innsaneink]

Finally a sponsor i didnt have to google to discover what they sold/made/do

Good work WTs

<big>**$$$$$$$**</big>

 

[Guest]

Awesome news for the Tigers. They're kicking plenty of goals off the field, hopefully they kick enough to win tomorrow night against the Cowboys. It's another step in the right direction for the club securing financial stability.

 

[southerntiger]

It appears to show the difference having a number of Channel 9 games makes. I hate watching games on FTA but if it is good for the club's bottom line I will bear it.

 

[senexx]

Its good for my viewing and my hip pocket.

 

[towntiger]

Trend Micro have been on board since the start of the season. This was announced on the clubs official website in the lead up to Round 1.

Great sponsor for the club. I hear this sponsorship is one of the richest shorts sponsorships in the game.

The club have done a great job in securing big $$$ from their sponsorships. Credit to them for doing so.

 

[Joel Helmes]

I have used Trend Micro for the past 3 years, never had a virus or security problem in my PC.

Excellent product.

 

[851]

I have used Trend Micro for the past 3 years, never had a virus or security problem in my PC.

Excellent product.

I have used it for the past 7 years,and the last 3 versions have been great,better each year,like our club I hope.

 

[Wildcat777]

Excellent, this choice is now so easy..was in the market for some of this kind of software and could not decide between 2 ie trend micro and another…well the choice is now so simple. Would be my pleasure to purchase the Trend Product. Can't believe I did not notice this before...