This club has a unique and delicate branding, and much sacrifice has been made and much inherited, can't go giving anything away, nor can we use templates from other clubs.
It's a big part of its appeal. The historical roots give it mystique.......and for business and branding point of view.......universality.
The vision for this club is really a genuine Sydney based foundation club JV stretching from the city past Camden. It can be argued we are the only true universal Sydney club.
If you give Leichhardt away you may get Easts and perhaps even Manly playing the odd game there and attracting sponsors. You may alienate former Balmain fans.
If you give the magpies traditional heartland from Ashfield to Lidcombe away you alienate former Wests fans there and lose sponsorship base and WA seems without base.
If you don't engage with Liverpool the Dogs will take it over.
And if you don't engage with Campbelltown you may even see Souths attending junior clinics.
For all this board talk recently, anyone here could be a director pretty much. But how to navigate this. Now that this has been distributed a more pragmatic business approach may endanger some of these tenuous links.
It's a footy club after all, and anything that detracts from passion while serving business expediency may ultimately affect the business itself.
Glad I won't be making the decision.
