The best way to make sure people are talking about the things you want them to, is to put it all out there.
We've sacked a coach, failed to land the next best coach and have lost every game subsequent to this. Yet there are not a hundred articles or hourly discussions on 360, Sen or TripleM about Madge, the club failing to land Ciraldo or how bad we're currently playing.
Why do you people think that is?
Said it the other day but it's oldest trick in the book - using misdirection - and is probably also being done in effort to help hose down our expectations too.
We're at a low point and everything looks bleak but I'd say the coach, team and supporters are the club's priority. Management are attempting to relieve some pressure for them while orchestrating the next steps of our revised plan.
I'm loving that they're not giving us too much shit as maybe this is the most common reason a player (or coach) refuses to come here - extreme media attention, and our inability to take control of any PR crisis - and we're establishing positive relations with them to help overcome this barrier.
It probably won't last but I'm happy to see us control the narrative a little. Plus you only need to look at the current trend in the media to see where all attention has been shifted and that it's also somewhat controlled.