Back in the Day, I did a bit of marketing consulting for The Pirates in the first year of Super Rugby. They had a centre who was pretty good on about $400K (James W?) who played for the Waratahs & a Fijian Forward - pretty handy - Finau Filau? Anyway I suggested that we hire The Manly Ferry and have all the Supporters dress as Pirates and travel across the Harbour for the next Manly game and really set up a PR stunt to attract attention and hopefully sponsorship due to the exposure such an event might attract. But they were only interested in shorts and sock sponsorship opportunities - As far as I recall the NSWRU paid for the GM & Coach and the Waratahs players but no dough for marketing the game.