The purpose of these interviews is to discuss and offer practical insight around any game day elements.
We're yet to win a match, so no offence, these interviews wouldn't exactly be very encouraging to the supporter base.
I have no idea how Sheens could even (attempt to) talk about the team in a reasonable manner at all, let alone for 18 minutes. Hope he goes back to the 5 or 6 minutes personally.
Plus when the circumstances are more favourable we wouldn't feel the need to criticise everything.
Not to be rude, but do people understand the definition of hype?
I also recall that Sheens only spoke about him a couple of times during the pre-season - never boasted or exaggerated his abilities, it was only in relation to the fullback position. So that isn't how hype is generated.
How information is processed and transmitted is on the individual/s.
You can't blame someone else for how you take something or what you choose to believe and then share.
Say what you want about the coaching but from what I've seen from Sheens (in interviews) he's always trying to protect the players and team from unwanted media attention and scrutiny.
Only ever saw it (his comments on Bula during the pre-season) as a marketing tool aimed at stakeholders to display player or team developments (in the football department). My observations are obviously different from others so please don't take offence but the Wests Tigers supporter base and sponsors are the main target audience here (with club media events/interviews) and their/our reaction is the catalyst or driving force behind it.
This is a good example of how perceptions can negatively shape expectations.