CEO - Shane Richardson

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Thanks to @tig_prmz for asking the questions about the broncos, which got me looking for our financials and if you read the HBG report carefully you can figure out two things:
1. WT are so far off being competitive with a "big" club financially it ain't funny. Broncos revenue is more than double ours. If you exclude the grants it is around 4x more.
2. HBG has 52mil of non WT revenue. 46m from pokies. The conclusion I draw from that is that they don't seem to have any idea how to use money to make money, but I don't much about clubs. I assume if you could bank millions year on year you.could find some way of generating returns through investment?
Yes precisely.

And they own one of the biggest media brands in Australia.

It's further evidence of their incompetence.
 
Here's an interesting thing I put together with GPT Deep research.

Objective was to determine whether the NRL media post more about the Tigers because its good for revenue ie. they are valuable for content.

Answer, definitively.

And yet our club is broke all the time. Can't make a dollar.

Out of touch owners who can't or won't adapt.

I enquired about sponsoring the club in 2024. Got their sponsorship packages presented to me. John Skandalis is a club legend and is in charge of corporate sponsorship sales. They ask for hundreds of thousands of dollars a year for good sponsorships but what they offer is unattractive. I can spend the same money on my own creative campaigns online and generate trackable ROI. I can't justify it even as a fan.

But the Tigers generate eyeballs. They're interesting. They have interesting players. People can't look away.

If they had creativity in the way they engage fans and the broader NRL they could easily offer campaigns to corporates that go deeper than whack a logo on a jersey. They made vague suggestions about "game day activations" but without elaboration how can anyone justify giving them cash?

And once they sell all the jersey sponsorships thats that? Why? The NRL media invent revenue generating campaigns using our brand every day by manufacturing bullshit. The Tigers could easily just sell a "Starford To'a and Sunia Turuva eating your food on a billboard in Liverpool and attend all your corporate functions for the year" package and flog it off. They could easily sponsor a Jerome Luai and Terrell May podcast. Hell make a mobile game or something.

Logan Paul manufactured himself into a brand with a [This word has been automatically removed]ing YouTube channel and used it to launch a product empire.

They have no excuse but their own lack of imagination.
 

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Here's an interesting thing I put together with GPT Deep research.

Objective was to determine whether the NRL media post more about the Tigers because its good for revenue ie. they are valuable for content.

Answer, definitively.

And yet our club is broke all the time. Can't make a dollar.

Out of touch owners who can't or won't adapt.

I enquired about sponsoring the club in 2024. Got their sponsorship packages presented to me. John Skandalis is a club legend and is in charge of corporate sponsorship sales. They ask for hundreds of thousands of dollars a year for good sponsorships but what they offer is unattractive. I can spend the same money on my own creative campaigns online and generate trackable ROI. I can't justify it even as a fan.

But the Tigers generate eyeballs. They're interesting. They have interesting players. People can't look away.

If they had creativity in the way they engage fans and the broader NRL they could easily offer campaigns to corporates that go deeper than whack a logo on a jersey. They made vague suggestions about "game day activations" but without elaboration how can anyone justify giving them cash?

And once they sell all the jersey sponsorships thats that? Why? The NRL media invent revenue generating campaigns using our brand every day by manufacturing bullshit. The Tigers could easily just sell a "Starford To'a and Sunia Turuva eating your food on a billboard in Liverpool and attend all your corporate functions for the year" package and flog it off. They could easily sponsor a Jerome Luai and Terrell May podcast. Hell make a mobile game or something.

Logan Paul manufactured himself into a brand with a [This word has been automatically removed]ing YouTube channel and used it to launch a product empire.

They have no excuse but their own lack of imagination.
Yes, there’s a complete and utter lack of imagination and enterprise.

We are the leagues current Cinderella side, the underdog and our management circle around and prod it like a grubby thing that washed up on Benjis Fijian beach.

We’d get a lot more members if we were offering more. We are just too lazy and short-sighted to be serious about it.

We don’t even have to bullshit, but it’s far easier.

I duff the my fedora and thank you for sharing these insights.

Sometimes I think our management believe the club would run a lot better without the hassle of memberships.

Richo doesn’t talk about us members anymore. Maybe he feels guilty?
 
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Someone very senior at another club used to joke with me that "winning is good for business".

Richo can bang on as much as he wants about expanded corporate facilities, but until we start winning on the regular, the only businesses we're attracting are those with a kink for self flagellation.
 
Someone very senior at another club used to joke with me that "winning is good for business".

Richo can bang on as much as he wants about expanded corporate facilities, but until we start winning on the regular, the only businesses we're attracting are those with a kink for self flagellation.
I mean we are having our most successful season on field this decade
 
Well I'd start this decade from the start of this decade in 2020. Otherwise I would have said last 10 yrs - which this season probably will be close too anyway
I thought so. And agree. We’ll see how it finishes up but probably very similar at this stage to 2019 and surpassed only by the great start of 2018.
 
Here's an interesting thing I put together with GPT Deep research.

Objective was to determine whether the NRL media post more about the Tigers because its good for revenue ie. they are valuable for content.

Answer, definitively.

And yet our club is broke all the time. Can't make a dollar.

Out of touch owners who can't or won't adapt.

I enquired about sponsoring the club in 2024. Got their sponsorship packages presented to me. John Skandalis is a club legend and is in charge of corporate sponsorship sales. They ask for hundreds of thousands of dollars a year for good sponsorships but what they offer is unattractive. I can spend the same money on my own creative campaigns online and generate trackable ROI. I can't justify it even as a fan.

But the Tigers generate eyeballs. They're interesting. They have interesting players. People can't look away.

If they had creativity in the way they engage fans and the broader NRL they could easily offer campaigns to corporates that go deeper than whack a logo on a jersey. They made vague suggestions about "game day activations" but without elaboration how can anyone justify giving them cash?

And once they sell all the jersey sponsorships thats that? Why? The NRL media invent revenue generating campaigns using our brand every day by manufacturing bullshit. The Tigers could easily just sell a "Starford To'a and Sunia Turuva eating your food on a billboard in Liverpool and attend all your corporate functions for the year" package and flog it off. They could easily sponsor a Jerome Luai and Terrell May podcast. Hell make a mobile game or something.

Logan Paul manufactured himself into a brand with a [This word has been automatically removed]ing YouTube channel and used it to launch a product empire.

They have no excuse but their own lack of imagination.
This is great Poopy, cheers.

Further to this, I asked chatgpt to give an approximate % of share of articles in nine and newscorp media. It came up with:

Here’s a comparative estimate of NRL media coverage (from News Corp and Nine Entertainment sources) over the past five years, broken down by club.
These percentages are approximate, based on search trends, article volume samples, and known media narratives:

📰 Estimated % of NRL Media Coverage by Club (News Corp + Nine, 2019–2024)

ClubEst. % of Total NRL ArticlesCommentary
Brisbane Broncos15–18%Consistently top coverage due to being the only Queensland capital team, large fan base, regular finals appearances.
Wests Tigers12–15%Massive media interest despite poor performance — due to coaching drama, board instability, fan frustration, and big-name recruits.
South Sydney Rabbitohs10–13%High-profile club, Latrell Mitchell headlines, internal rifts, media darlings.
Sydney Roosters10–12%Prestigious club, rivalry games, big signings, finals consistency.
Canterbury Bulldogs10–12%Frequent rebuilds, coach turnover, controversial moments (e.g., Tevita Pangai Jr, Galvin signing).
Parramatta Eels8–10%Strong fan base and finals relevance, but less controversy.
Melbourne Storm7–9%Consistently successful but less "scandal-prone", so slightly less media heat.
Penrith Panthers6–9%Recent three-peat premiership success increased media attention in later years.
Cronulla Sharks4–6%Moderate coverage unless embroiled in controversy.
Newcastle Knights4–6%Fluctuating performance and Kalyn Ponga kept them relevant.
Manly Sea Eagles4–6%Coverage spikes during drama (e.g., Pride jersey, coaching).
North Queensland Cowboys3–5%Regional club — less regular coverage unless performing well.
Canberra Raiders3–5%Stronger presence during 2019 GF run; otherwise quieter.
Gold Coast Titans3–4%Small market; low media engagement despite Tino/Fifita signings.
Dolphins (since 2023)3–5% (recent only)Wayne Bennett's presence and expansion novelty lifted their early media footprint.
NZ Warriors2–4%Overseas club, low coverage outside finals or major issues (e.g., COVID exile).

🏁 Summary​


  • Most Media-Discussed Club for Drama & Crisis:
    Wests Tigers — far more media than their ladder position justifies.
  • Most Discussed for Success:
    Brisbane, Penrith, Melbourne

 
This is great Poopy, cheers.

Further to this, I asked chatgpt to give an approximate % of share of articles in nine and newscorp media. It came up with:

Here’s a comparative estimate of NRL media coverage (from News Corp and Nine Entertainment sources) over the past five years, broken down by club.
These percentages are approximate, based on search trends, article volume samples, and known media narratives:

📰 Estimated % of NRL Media Coverage by Club (News Corp + Nine, 2019–2024)

ClubEst. % of Total NRL ArticlesCommentary
Brisbane Broncos15–18%Consistently top coverage due to being the only Queensland capital team, large fan base, regular finals appearances.
Wests Tigers12–15%Massive media interest despite poor performance — due to coaching drama, board instability, fan frustration, and big-name recruits.
South Sydney Rabbitohs10–13%High-profile club, Latrell Mitchell headlines, internal rifts, media darlings.
Sydney Roosters10–12%Prestigious club, rivalry games, big signings, finals consistency.
Canterbury Bulldogs10–12%Frequent rebuilds, coach turnover, controversial moments (e.g., Tevita Pangai Jr, Galvin signing).
Parramatta Eels8–10%Strong fan base and finals relevance, but less controversy.
Melbourne Storm7–9%Consistently successful but less "scandal-prone", so slightly less media heat.
Penrith Panthers6–9%Recent three-peat premiership success increased media attention in later years.
Cronulla Sharks4–6%Moderate coverage unless embroiled in controversy.
Newcastle Knights4–6%Fluctuating performance and Kalyn Ponga kept them relevant.
Manly Sea Eagles4–6%Coverage spikes during drama (e.g., Pride jersey, coaching).
North Queensland Cowboys3–5%Regional club — less regular coverage unless performing well.
Canberra Raiders3–5%Stronger presence during 2019 GF run; otherwise quieter.
Gold Coast Titans3–4%Small market; low media engagement despite Tino/Fifita signings.
Dolphins (since 2023)3–5% (recent only)Wayne Bennett's presence and expansion novelty lifted their early media footprint.
NZ Warriors2–4%Overseas club, low coverage outside finals or major issues (e.g., COVID exile).

🏁 Summary​


  • Most Media-Discussed Club for Drama & Crisis:
    Wests Tigers — far more media than their ladder position justifies.
  • Most Discussed for Success:
    Brisbane, Penrith, Melbourne

Great.

I think we are a likeable club as well in terms of sharp talking loveable rogue Richo and the personalities in our roster.

Evidenced by the general lack of approval for Galvo and the monsterisation of Satan.

I had a look at the current jersey auctions for charity, it suggests who our fave players are.

Benji is our tragic loser figure.
 
A bit more positive this week.

“I will present a full report to the council soon, but suffice to say that we discussed a new plan regarding council’s $25 million contribution towards the construction of the sports centre of excellence at Campbelltown Stadium,’’ Mayor Lound said.

He said the parties were looking at a possible configuration of the designs for the centre, which is to be located behind the goalposts at the northern end of the playing field, and include a large number of corporate seats.

 
The key point I am trying to get at is not that we should run in the red and be broke it is that Richo trying to claim mild profit as a win is desperate reaching of a man trying to do damage control.
You are 💯 correct Poopy, Richo is talking out of his backside.
We don’t hear any other CEO’s discussing their clubs finances or which board member done a number 1 of a number 2 at the last board meeting.
Fans of struggling clubs should be informed what is happening or being planned to win more games on the rugby league field.
You could have the most money and the best board of the entire NRL, but if your playing roster is sub standard you still won’t be successful on the rugby league field.
 
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Sadly, I agree that these two most recent media spots from Richo and even his last video on the WT site seem like a desperate cover up of sorts. And he doesn't need to do it. We're coming along just fine and in a better position than the past 5 years.

I have to wonder...is he sticking about for the following two seasons? He's been pretty keen to talk up all the good he's done when no one is really asking for him to do that.
 
A bit more positive this week.

“I will present a full report to the council soon, but suffice to say that we discussed a new plan regarding council’s $25 million contribution towards the construction of the sports centre of excellence at Campbelltown Stadium,’’ Mayor Lound said.

He said the parties were looking at a possible configuration of the designs for the centre, which is to be located behind the goalposts at the northern end of the playing field, and include a large number of corporate seats.

Sounds like the ball is back in Richos court.
An interesting developing situation.
 
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