World Rum Day drams onto our calendars each July 11.
It falls on the second Saturday of July as part of its annual global tradition. Distilleries, bars, and festivals across Australia are hosting major events, tastings, and retail promotions to mark the occasion.
Rum is a distilled spirit that is typically made from sugarcane juice or molasses and is aged in oak barrels to develop its flavour and colour. The aging process allows the rum to interact with the wood, which imparts flavours such as vanilla, caramel, and spices, and also gives the rum its characteristic colour.
Flavoured rums have been infused with additional flavours. The additional flavours can range from fruits like coconut, pineapple, and mango, to spices like cinnamon and nutmeg, to other flavours like chocolate and coffee.
Flavoured rums can be enjoyed on their own, but they are also commonly used in cocktails. For example, a coconut-flavoured rum might be used in a tropical drink like a piña colada, while a spiced rum might be used in a classic cocktail like a Dark and Stormy.
Some popular brands of flavoured rum include Captain Morgan, Bacardi, and Malibu. These brands offer a range of flavours, from classic options like vanilla and spiced to more unique flavours like passionfruit and watermelon.
Distilled from either the molasses or juice that comes from sugarcane, rum is a deliciously sweet liquor that is enjoyed the world over. With a reputation that is related to pirates and revolutions, rum brings with it a unique and fascinating background. World Rum Day celebrates the rum itself and its somewhat-sordid past, as well as the community of makers, bartenders and drinkers whose lives are made a little better by rum!
Today is a celebration of rum's rich history, diverse flavours, and cultural significance. This international holiday honours the rich history and diverse flavours of rum, a spirit deeply intertwined with the cultural heritage of many regions, particularly the Caribbean. From tropical cocktails to classic punches, World Rum Day is a time to appreciate the versatility and craftsmanship of this beloved spirit.
Featured Events & Festivals in Australia:
Australia has experienced a significant craft rum renaissance, growing from just 7 to roughly 45 dedicated rum producers and craft distilleries across the country in recent years. Nationwide, there are over 320 spirit distilleries, with a large concentration of rum producers located in Queensland and New South Wales.
Australians as consumers have an absolute soft spot for Bundaberg Rum (affectionately known as "Bundy"), especially mixed with Coke. It is a national cultural icon. However, the Aussie rum scene has exploded with premium craft distilleries. Here are the top rums Australians love, from heritage icons to modern favourites:
Whether you're a seasoned connoisseur or a curious newcomer, this holiday invites you to explore the world of rum, one sip at a time.
So, gather your friends, pour a glass, and toast to the enduring legacy of rum.
Cheers!
Fun Facts about Rum:
“Rum makes everything smoother”
“Yo-ho-ho and a bottle of fun”
“Shake, stir, laugh, repeat”
“Rum isn’t a drink, it’s a lifestyle”




It falls on the second Saturday of July as part of its annual global tradition. Distilleries, bars, and festivals across Australia are hosting major events, tastings, and retail promotions to mark the occasion.
Rum is a distilled spirit that is typically made from sugarcane juice or molasses and is aged in oak barrels to develop its flavour and colour. The aging process allows the rum to interact with the wood, which imparts flavours such as vanilla, caramel, and spices, and also gives the rum its characteristic colour.
Flavoured rums have been infused with additional flavours. The additional flavours can range from fruits like coconut, pineapple, and mango, to spices like cinnamon and nutmeg, to other flavours like chocolate and coffee.
Flavoured rums can be enjoyed on their own, but they are also commonly used in cocktails. For example, a coconut-flavoured rum might be used in a tropical drink like a piña colada, while a spiced rum might be used in a classic cocktail like a Dark and Stormy.
Some popular brands of flavoured rum include Captain Morgan, Bacardi, and Malibu. These brands offer a range of flavours, from classic options like vanilla and spiced to more unique flavours like passionfruit and watermelon.
Distilled from either the molasses or juice that comes from sugarcane, rum is a deliciously sweet liquor that is enjoyed the world over. With a reputation that is related to pirates and revolutions, rum brings with it a unique and fascinating background. World Rum Day celebrates the rum itself and its somewhat-sordid past, as well as the community of makers, bartenders and drinkers whose lives are made a little better by rum!
Today is a celebration of rum's rich history, diverse flavours, and cultural significance. This international holiday honours the rich history and diverse flavours of rum, a spirit deeply intertwined with the cultural heritage of many regions, particularly the Caribbean. From tropical cocktails to classic punches, World Rum Day is a time to appreciate the versatility and craftsmanship of this beloved spirit.
Featured Events & Festivals in Australia:
- Sydney (NSW): Rumolution 2026 runs from July 10–11 at a working WW2 logistics warehouse distillery, bringing together over 30 top Australian and international producers for tastings and masterclasses.
- Sydney (NSW): Archie Rose Distilling Co. is hosting the Molasses Reef Rum Experience on Saturday, 11 July at The Taproom, featuring exclusive guided tastings and food pairings.
- Gold Coast (QLD): Six-Tricks Distilling Co. presents Rum & Riddim, a free public afternoon event showcasing top Queensland rum makers alongside live reggae music and food trucks.
- Capel Sound (VIC): Sound Bar is hosting a World Rum Day live music event featuring Projectile Dysfunction and Pontoon starting at 7:00 PM.
- Bunbury (WA): The Rose Hotel & Motel is running dedicated World Rum Day celebrations from 8:00 PM to 11:30 PM.
Australia has experienced a significant craft rum renaissance, growing from just 7 to roughly 45 dedicated rum producers and craft distilleries across the country in recent years. Nationwide, there are over 320 spirit distilleries, with a large concentration of rum producers located in Queensland and New South Wales.
Australians as consumers have an absolute soft spot for Bundaberg Rum (affectionately known as "Bundy"), especially mixed with Coke. It is a national cultural icon. However, the Aussie rum scene has exploded with premium craft distilleries. Here are the top rums Australians love, from heritage icons to modern favourites:
- Bundaberg Rum: The undisputed king of Aussie spirits. Produced in Queensland, it's famous for its bold, sweet flavour and is a staple at beach barbecues and social gatherings.
- Beenleigh Rum: Crafted at Australia's oldest operating distillery (holding license No. 1). It offers a richer, more traditional profile with distinct notes of caramel and strawberry.
- Brix Distillers: An urban distillery based in Surry Hills, Sydney. They produce incredible small-batch, locally fermented rums ranging from spiced to cask-finished expressions.
- Nil Desperandum: Located on the Sunshine Coast, this distillery makes Australia's first certified organic molasses rum. They are highly regarded for their rich, unadulterated pot-stilled releases.
- Husk Distillers: Famous for their Bam Bam Spiced Rum and unique Agricole-style white rums made from fresh, crushed sugarcane in the Northern Rivers.
Whether you're a seasoned connoisseur or a curious newcomer, this holiday invites you to explore the world of rum, one sip at a time.
So, gather your friends, pour a glass, and toast to the enduring legacy of rum.
Cheers!
Fun Facts about Rum:
- The "Gunfire Breakfast": Rum has a strong traditional place in Australian military history, where a "tot" of rum is commonly added to early-morning coffee during ANZAC Day dawn services.
- Rum gets drier with Age, not sweeter
- The slang word for rum – “grog” – was named after a coat worn by a British Admiral. The same Admiral was who George Washington’s estate was named after.
- The only successful armed takeover of an Australian Government was called the Rum Rebellion and overthrew William Bligh…yes, that William Bligh.
- In 1884, an abandoned steamboat washed ashore at ‘Beenleigh’, a sugarcane property on the Albert River in Queensland, Australia. Aboard the boat, the SS Walrus, was a tremendous copper still. Fate had landed a gift at the feet of cane growers John Davy and Francis Gooding, and they set about distilling spirit from their own sugarcane. Now, 142 years later, Beenleigh Rum is still crafted at the same riverside location.
“Rum makes everything smoother”
“Yo-ho-ho and a bottle of fun”
“Shake, stir, laugh, repeat”
“Rum isn’t a drink, it’s a lifestyle”



