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Just sell us problem solved for everyoneIn the past, money from poker machines brought in plenty of cash, but those revenues are now dropping due to tougher rules and people spending less.
This means HBG can no longer rely on pokie money to fund the football team like they used to. Instead of putting all their funds into the Wests Tigers, HBG is spreading its risk by investing in non-sporting businesses, like property and hospitality venues, as well as branching out into other sports teams. The recent equity stakes in soccer ventures, partnering with historic club APIA Leichhardt to form Wests APIA FC, and taking an equity interest in the Central Coast Mariners in the A-League.
The key person behind this shift is Dennis Burgess, the group’s Chairman and the major long-term investor (a debenture holder). Because his main goal is to protect the company's financial future and prevent money from being lost, his influence is keeping HBG focused on safe, diversified business moves and controlled joint ventures rather than spending heavily on the Wests Tigers.
Agree, It's HBG steps back or the NRL forces the underlying governance structure to be fundamentally changed.Just sell us problem solved for everyone
Imagine having to innovate 🤣🤣While other NRL clubs enjoy the security of modern governance that guarantees first priority investment in their football team, the Wests Tigers are the only club with this unique governance who remains on dangerous footing.
Pokies Dominated HBG’S Total Revenue until the 2024 financial period, making up nearly 53% of HBG’s entire revenue base.
Wests Ashfield/HBG Pokie Revenue
FY 2023, Total Group revenue $87.4m
Pokie contribution 52.9% Peak gaming recovery period.
2024-2026-Total Group revenue plateaued around $100m.
Pokie contribution 48%-50% of total revenue
Trending Downward, Cost-of-living impacts, regulatory reforms, cashless trial costs, and rising tax,compliance expenses squeeze net margins.
What happens if those side investments go sour?
While raw pokie dollars appeared to rise from FY21 to FY23, the net yield and profit margins per machine are shrinking, HBG is using its capital to bet on side ventures.driving their push to bet on property, external hospitality, and non-NRL side investments, Under an outdated debenture governance structure, if those non-NRL investments go sour, it won't be the board or the side projects that pay the ultimate price. it will be the WT football department.