If you have the best pies in Australia and you can only manufacture 100 a day and keep selling out, do you keep the price at $4 or increase to $8?
Similarly, if Leichhardt keeps selling out, it's simply price elasticity if demand in terms of Leichhardt. This wouldn't make people happy, but bump the prices as high as they can go until sell outs start becoming affected.
Like you say, gotta make money.
I don't think it's that so much man, It's the price of things,
And it's in everything.
Tradies are 30-40% more than they were 5-6 Years ago,
House Prices are up about the same.
New Builds have jumped stupidly...
Insurance, Apples - You name it.
Everything has gone up Stupid - Bar Wages.