I wasn't saying the Tiger wasn't good for marketing. What I found offensive was what he said about the Magpie
Gobbs wrote:
"The marketing tool of the 'Tiger' was seen as far more enticing compared to a Black and White native Australian bird that was the image of the Western Suburbs Football Club. It was perceived that to ensure that the 'Wests Tigers' product was attractive it had to be threatening, ferocious and appealing to the young generation coming through that could identify with a strong, dominat animal that would defeat it's rivals."
He says he is "as black and white as they come" but he doesn't think the Magpie logo is attractive, threatening, appealing, strong, dominant. When I see the Magpie logo I don't just see a native Australian bird - I see what Western Suburbs stood for. They were the underdogs but they always fought their hardest and we had so many tough players in the past. We had spirit. That's what I see when I see the Magpies logo.
….I stated that from a marketing and business perspective. That wasn't my own personall view. And it's true. You give any new sporting fracnhise that has to become a competitive leader in a saturdated market place the choice to assume the identity of a Tiger or a Magpie and you can bet your bottom dollar what animalistic identity they will choose to represent itself as an organisation amongst its competitors. The commercial aspect weighed heavily in ensuring that the new brand would appeal to potential investors and corporate partners and its subsquently done that with Wests Tigers now most one of the most viable sporting brands in regards to its value in total cumulative sponsorship.
The 'Magpie' to me is unmatched, unrivaled and intangible. For all the reasons you have stated and so much more. However, the Magpies in Rugby League would only ever be a successful brand as the Western Suburbs Football Club, due to it's history and tradition as a Foundation Club. I firmly believe, the Magpies Brand wouldn't of been a wise, nor effective identity for the new Joint Venture entity as it wasn't going to be Western Suburbs. Hence, why the Joint-Venture Club committe went with the Tiger identity, but a new Tiger identity at that, one that did not reflect the old Balmain Tiger emblem/logo . Those responsbile for creating the 'Wests Tigers' name, identity and brand did so, so it could be established with no baggage or reference to Balmain. They went with something new, something fresh, something unique, where a new culture, image and history could be established separate from it's two parent clubs.
The sooner people - the fans, former players and especially the media stop seeing the 'Tigers' as Balmain and 'Wests' as the Magpies, the better off this club and its die hard supporters will be. The Wests Tigers are still seen, linked, though of and referenced as Balmain, when really, they shouldn't be, as it's not the same Tigers. It's a new type, a new breed of Tigers in Rugby League, as as it would have been if the Joint Venture club took on the identity of the Magpies. It would have been a different Magpies brand representing the franchise, to ensure that it was viewed, seen and acknowledged differently than Western Suburbs. But like my original post was trying to highlight from a commercial aspect, a Tiger identity was always going to be far more effective marketing tool for the Joint Venture club
Just a reminder Joint-Venture = New Entity = Wests Tigers. Forging and creating its own future.</gobbs.<br>