Listening Read's voice on 360 (with Moses' hand up his clackers doing the actual talking) I think its clear what happened and Richo did a great job.
They wanted to string the club along to up his value in the lead up to Nov.
Richo forced an answer early, very good offer, but you have to sign. This isn't the position the Galvin camp wanted to be in, and the damage control is hilarious with all the journalists scrambling to defend Moses and his client. They wanted to say no in Nov or even next year if the price was still going up, but I guess Richo rightly identified we need to plan for us. Not Galvin, his Dad, his manager or his pet budgie.